Book Cover Trends – Romantic Suspense

Romantic suspense book cover trends have undergone significant changes in recent years. These changes reflect the evolution of the genre and the expectations of readers. Here are some recent trends in romantic suspense book covers and how they may change in the near future:

  1. Dark and moody covers: In recent years, many romantic suspense book covers have featured dark and moody colors, such as deep blues, grays, and blacks. These colors create a sense of danger and intrigue and often feature images of the main characters or relevant symbols.

Examples:

  • Focus on the heroine: In the past, romantic suspense book covers often featured the hero in a dominant position, with the heroine relegated to the background. However, recent trends have shifted towards featuring the heroine more prominently, often in a position of power or strength.

Examples:

  • Use of typography: Typography has become increasingly important in romantic suspense book covers. Bold, eye-catching fonts are often used to convey the tone and genre of the book, while also creating visual interest.

Examples:

  • Use of minimalist designs: Many recent romantic suspense book covers have featured minimalist designs, with simple images or symbols and minimal text. These designs create a sense of sophistication and elegance, while also conveying the genre and tone of the book.

Examples:

  • Emphasis on series branding: As with other genres, series branding has become increasingly important in romantic suspense book covers. Consistent use of typography, color schemes, and imagery can help to create a cohesive brand for a series, making it easier for readers to identify and follow.

Examples:

As for the prognosis on how romantic suspense book covers will change in the near future, it is likely that we will continue to see an emphasis on bold typography and minimalist designs. The use of vibrant, eye-catching colors may also become more popular, as readers seek out books that stand out on the crowded shelves of bookstores and online retailers. Additionally, we may see an increased focus on diversity and representation, with more book covers featuring characters of different ethnicities, races, and backgrounds.

Overall, the future of romantic suspense book covers is likely to be dynamic and ever-evolving, as publishers and authors strive to capture the attention of readers and convey the tone and genre of their books through striking and memorable designs.

Best Fonts for Romantic Suspense Covers

When choosing a font for a romantic suspense book, it’s important to consider the genre’s tone and mood. A font that is too playful or lighthearted may not be appropriate, while a font that is too serious or heavy may feel overly dramatic. Here are a few font suggestions that could work well for romantic suspense:

  1. Baskerville – This classic serif font has a timeless, elegant feel that could work well for a romantic suspense novel. It’s easy to read and has a refined, sophisticated look.
  • Garamond – Another classic serif font, Garamond has a more delicate, graceful feel than Baskerville. It’s a good choice if you want a font that feels romantic without being too dramatic.
  • Playfair Display – This serif font has a bit more personality than Baskerville or Garamond, with its slightly exaggerated serifs and curves. It could work well if you want a font that feels a bit more modern and stylish.
  • Lato – If you prefer a sans-serif font, Lato is a good choice. It has a clean, modern look that could work well for a contemporary romantic suspense novel.
  • Trajan Pro – This bold, dramatic font has a cinematic feel that could work well for a romantic suspense novel with a strong visual component, such as a book set in Hollywood or the film industry.

Ultimately, the font you choose will depend on your personal preferences and the tone of your book. It’s a good idea to experiment with a few different fonts and see which one feels like the best fit for your project.

Best Font Color for Romantic Suspense Covers

When choosing a font color for a romantic suspense cover, it’s important to consider the overall design of the cover, as well as the mood and tone of the book. Here are a few font color options that could work well for romantic suspense covers:

  1. White – White is a classic font color that can work well for romantic suspense covers. It’s clean and easy to read, and can create a sense of mystery and intrigue when set against a dark or moody background.
  2. Black – Black is another classic font color that can create a strong contrast against a lighter background, such as a forest or a sky. It can also add a sense of sophistication and drama to the cover design.
  3. Dark red – Dark red is a color often associated with passion and danger, which could work well for a romantic suspense cover. It can create a sense of intensity and excitement, and can also complement other red or earth tone elements in the design.
  4. Metallics – Gold, silver, or bronze metallic font colors can add a touch of glamour and intrigue to a romantic suspense cover. These colors can work particularly well if the book has a Hollywood or high-society setting.

The font color you choose will depend on the overall design of the cover and the mood and tone of the book. Experimenting with a few different font colors can help you find the perfect match for your romantic suspense cover.

Using A Yellow Font Color

Yellow can be a great choice for adding contrast and visibility to a dark and moody cover design. While yellow is often associated with brighter and more cheerful emotions, it can still work well in a romantic suspense context when used thoughtfully. For example, a deep or muted shade of yellow can create a sense of warmth or intensity, while a brighter shade of yellow can create a sense of danger or urgency.

When using yellow as a font color on a dark and moody romantic suspense cover, it’s important to make sure that the yellow is legible and easy to read. One way to do this is by using a bold or thick font that provides good contrast against the dark background. You can also experiment with different shades of yellow to find the one that works best with your specific design.

The font color you choose will depend on the overall design of the cover and the mood and tone of the book. Experimenting with a few different font colors can help you find the perfect match for your romantic suspense cover.

Interview with Dr. Sandra Tanner, Author of Sunrise Catcher

ABOUT THE AUTHOR

Dr. Sandra Tanner is an award-winning author. Her novels are Sundrenched Water, Secrets of Salmer Tawgg (So Now They Know), Sacks of Murder, Stolen Four Minutes, Six Good Ones, Sequestered with the Murderers, Sultry, and short stories Oh, My Dear God!, Inconceivable, and Two Pieces of the Puzzle. Born in Pittsylvania County, Virginia, and raised in Baltimore, Maryland, she holds a Ph.D. in Organization and Management (Leadership focus) from Capella University, Minneapolis, MN.

At an early age, Dr. Tanner developed a love of mystery and suspense from reading popular detective stories such as those written by Agatha Christie. She has directed her passion into writing her own mystery stories. She enjoys watching detective television shows and looks forward to solving the crime ahead of the detectives. She considers herself an amateur sleuth and revels in formulating plausible whodunit scenarios.

Dr. Tanner lives with her husband in Richmond, Virginia, where when she is not writing or attending writing seminars, she and her husband travel to see the beauty of the world. Besides writing, reading, and traveling, she enjoys the investment group she co-founded.

Her novel, Sultry, won a Literary Titan book award.

Her novels are sold on Amazon.com, Xlibris.com, and in bookstores.

Her short story, Oh, My Dear God! won 3rd place in http://www.WritersWeekly.com website winter 2019 contest.

Her short story, Inconceivable, can be found on www.theravensperch.com, the April 2020 edition.

Her short story, Two Pieces of the Puzzle, can be found on www.theadirondackreview.com, the fall 2021 edition.

She loves to hear from readers. Here are ways to contact her: www.facebook.com/drsandratanner/author www.DrSandraTannerBooks.com

THE INTERVIEW:

Can you tell us a little about your background?

I am an avid mystery reader. My love of reading actually began at age two, my mother being my first teacher. During my elementary years, I read Nancy Drew and The Hardy Boys. As I got older, I read Ellery QueenAgatha ChristieSherlock Holmes, the Illustrated World Encyclopedia, Reader’s Digest and every mystery I could get my hands on. In Reader’s Digest, the “Word Power” section at the back of the book were the first pages I read first, quickly learning the new words and definitions. Thereafter, my taste for mysteries grew exponentially. Mysteries became my favorite reading choice, and my desire to write my own mystery stories began.

I hold a Ph.D. in Organization and Management (Leadership focus) from Capella University, Minneapolis, MN, a Master of Science in Administration from Central Michigan University, Mount Pleasant, MI, and a Bachelor of Liberal Arts from the University of Richmond, Richmond, VA.

I have written and published eight mystery novels: Sundrenched Water, Secrets of Salmer Tawgg, Sacks of Murder, Stolen Four Minutes, Six Good ones, Sequestered with the Murderers, Sultry, and Sunrise Catcher. My ninth mystery novel, Silenced by the Promise will be available in the summer of 2023.

How did you get started as an author?

I first noticed I could write well and creatively in high school. I always got A’s in my English, Literature, and Creative Writing classes. And I tended to sign up for classes like those that involved a lot of writing. My future was being forged, but I didn’t know it. In college, I began submitting short stories to magazines. This began my official writing career.

Can you talk about your latest book and the inspiration behind it?

Could you murder your girlfriend and wife and keep on functioning? The sunrise catcher’s friends believed he could.

My latest book is titled, Sunrise Catcher. One year on my way home from Atlanta, via Interstate 85, I saw the sun rising magnificently above the tree line. It reminded me of Simba and King Mufasa (The Lion King) standing on Pride Rock with a giant sun in the background. Those two spectacular sunrises inspired my 89,000-word mystery, Sunrise Catcher.

The night before I saw the sunrise, I had finished reading Agatha Christie’s Five Little Pigs, about the murder of a painter and five suspects. That sun rising above the tree line convinced me that a painter could capture its splendor from the photos I snapped. My story of an artist who paints sunrises was born from there. Of course, it has a murder at its roots.

How do you approach the writing process? Do you have a specific routine or method?

Yes, I have a specific routine. I set aside 8:00 am to 3:00 pm Monday thru Friday to write. Writing includes research and webinars on writing, publishing, query letters, and anything to do with writing and the actual publishing process. Of course, I take breaks doing this period to eat and exercise. But basically, I stick pretty much to this schedule unless there is an emergency, doctor’s appointment, or pre-scheduled event. I leave weekends free for my husband and grown children.

It takes me approximately 4 months to write an 89,000-word mystery. I then perform the editing and rewriting processes.

Can you share any upcoming projects or books you are working on?

My ninth book, Silenced by the Promise, is on schedule to be released in June 2023.

This novel was inspired by words I heard my sister say at the funeral of our ninety-three-year-old aunt. She stood before the casket and whispered, “I kept the secrets, but now it’s time to tell.”

In Silence by the Promise, Lyric Adler and her wealthy ninety-eight-year-old aunt, Gretchen Prescott, have had a contentious relationship since Lyric was eighteen. They didn’t like each other, yet they couldn’t stay apart, and behind their contentious behavior hid big secrets.

When Gretchen is murdered in her bedroom immediately after Lyric and each of her three cousins privately meet with her, Lyric knows one of the cousins has to be the murderer. But how was the murder committed? After the four meetings, they all, including the nurse, sat in Gretchen’s living room, thirty feet from her bedroom. The nurse checked on Gretchen later and found her dead.

Hiring her friend, Vett Brayborn, a private detective, Lyric is determined to find the murderer and the reason behind it. Once the murderer is known, she will “tell it all” and relieve herself of the trauma behind the promise made many years ago—never tell the secrets until after her aunt’s death. The secrets will devastate the cousin she loves the most, but it can’t be helped.

How do you stay motivated and disciplined while writing?

Some days when I feel like I am getting nowhere in my writing or research, the following three quotes are what I read to get back on track. These quotes are so uplifting and are posted on my vision board in my work space.

  1. And let us not grow weary of doing good, for in due season we will reap, if we do not give up. (MEV Bible, Galatians 6:9)
  2. Follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be. (Joseph Campbell)
  3. The win goes to the person who never stops believing she can win, no matter what. She just has to play to the end.

How do you market your book and connect with readers?

I market my books through Amazon KDP (Amazon Kindle Direct Publishing) and Amazon Advertising. I also market through book clubs, e-mails, and library author showcases.

Amazon Advertising is not as costly as some of the other self-publishing platforms. My book is on Amazon and every time someone clicks on my book, I am charged a small fee. I set the limit on how much I want to spend on clicks per day. Of course, the goal is to have the clicks turn into buys.

Can you share any advice for aspiring authors on how to get published?

Don’t put off what your heart and spirit is telling you to do. If you can’t afford the cost of publishing, start publishing with Amazon KDP because it is free upfront. Amazon takes a portion of each book sale (the cost of publishing). So you don’t have to give Amazon money upfront for publishing. You’ll pay for other things like editing, book cover design, and design of the interior of your book. If you want to try self-publishing with someone other than Amazon, be very careful in who you select. Some of these self-publishing companies charge you a lot of money upfront to publish your book and a lot of money to market your book, but you don’t make a return on your investment. Be very careful of scammers.

Can you discuss any other genres you have written in and if you have plans to write in other genres in the future?

The second genre I love is romance. Just as mystery novels fulfill my love of solving puzzles, romance novels touch upon the romantic in me. I love reading about beautiful love stories and the emotional journey of people who fall in love.

I plan to write a mystery romance in the near future.

Can you discuss any literary influences or inspirations that have shaped your writing?

My favorite authors are Agatha Christie and Sue Grafton. They have influenced my writing style, and I tend to add elements of both of their writing styles in my books. With that said, I will read any immersive whodunnit mystery. I love the chase of discovering who did it before the story ends. So I pick up trends and tidbits from other authors.

My lead protagonist in Sunrise Catcher has elements of Agatha Christie’s Hercule Poirot and Sue Grafton’s Kinsey Millhone. My character solves the crime using shrewd intelligence and a keen eye for the unseen just as Poirot and Millhone do.

How do you handle criticism and negative reviews?

I read them both, but I receive more positive reviews than negative ones. If the negatives make sense to me, I will make the necessary changes. If the negatives are mean, I ignore them. Basically, I choose to focus on the ocean of positives I receive and not the puddle of negatives. For it is the positives that sustain me and help me grow.

ABOUT THE BOOK

Could you murder your girlfriend and wife and keep on functioning? The sunrise catcher’s friends believed he did.

When well-known philanthropist Francesca Glendon is murdered, her husband, Theodore Glendon, a sixty-year-old sunrise catcher artist, is accused of her murder. Theodore claims innocence and hires renowned female Private Investigator Vett Brayborn to find the real killer. Vett initially believes Theodore’s innocence but soon discovers he was accused of murdering his girlfriend when he was in college, though her body was never found. Theodore’s whereabouts on the night of the murder also can’t be corroborated, and all other potential suspects have ironclad abilities. Vett gnaws the investigation down to bare bones until a small, seemingly trivial clue brings the truth to light. 

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Writing Fantasy Fiction

Fantasy is a broad genre that encompasses a wide range of sub-genres and storytelling styles. Here is a guide to writing fantasy and some of its popular sub-genres:

  1. World-Building: One of the key elements of fantasy writing is creating a rich and immersive world for your readers to explore. This involves creating a detailed setting, with its own history, culture, and geography. Some popular examples of this sub-genre include J.R.R. Tolkien’s The Lord of the Rings and George R.R. Martin’s A Song of Ice and Fire series.
  2. Epic Fantasy: Epic fantasy is a subgenre that typically involves a large-scale conflict between good and evil, often featuring a cast of characters with multiple storylines that converge towards a climactic ending. Some popular examples of epic fantasy include The Wheel of Time by Robert Jordan and The Stormlight Archive by Brandon Sanderson.
  3. High Fantasy: High fantasy is a subgenre that typically involves a magical or fantastical setting, often with elements of sword and sorcery. It often focuses on heroic characters and quests and features complex political systems and world-building. Some popular examples of high fantasy include The Hobbit by J.R.R. Tolkien and The Sword of Shannara by Terry Brooks.
  4. Urban Fantasy: Urban fantasy is a subgenre that combines elements of fantasy and horror, often set in a contemporary urban environment. It often features supernatural creatures living among humans and may include themes of mystery, romance, or thriller. Some popular examples of urban fantasy include The Dresden Files by Jim Butcher and The Mortal Instruments by Cassandra Clare.
  5. Low Fantasy: Low fantasy is a sub-genre that is grounded in reality but includes elements of magic or the supernatural. It often features morally ambiguous characters and may have a darker or grittier tone than other fantasy sub-genres. Some popular examples of low fantasy include The Lies of Locke Lamora by Scott Lynch and The Black Company by Glen Cook.
  6. Historical Fantasy: Historical fantasy is a subgenre that blends fantasy elements with real-world historical events or settings. It often involves alternate histories or fantastical retellings of real events. Some popular examples of historical fantasy include Jonathan Strange & Mr. Norrell by Susanna Clarke and The Kingkiller Chronicle by Patrick Rothfuss.

When writing fantasy, it’s important to create engaging and memorable characters and to balance the fantastical elements with a strong plot and clear themes. A well-crafted fantasy story can transport readers to another world and leave a lasting impression.

Popular Indie Fantasy Books by Sub-genre

  1. World-Building:
    1. The Poppy War by R.F. Kuang
    1. The Priory of the Orange Tree by Samantha Shannon
    1. The Broken Earth trilogy by N.K. Jemisin
  2. Epic Fantasy:
    1. The Lightbringer series by Brent Weeks
    1. The Powder Mage trilogy by Brian McClellan
    1. The Licanius Trilogy by James Islington
  3. High Fantasy:
    1. The Books of Babel series by Josiah Bancroft
    1. The First Law trilogy by Joe Abercrombie
    1. The Broken Empire trilogy by Mark Lawrence
  4. Urban Fantasy:
    1. The Rivers of London series by Ben Aaronovitch
    1. The Iron Druid Chronicles by Kevin Hearne
    1. The Dresden Files by Jim Butcher
  5. Low Fantasy:
    1. The Nevernight Chronicle trilogy by Jay Kristoff
    1. The Shadow Campaigns series by Django Wexler
    1. The Court of Broken Knives by Anna Smith Spark
  6. Historical Fantasy:
    1. The Golem and the Jinni by Helene Wecker
    1. The Alchemist of Loom by Elise Kova
    1. The Hundred Thousand Kingdoms by N.K. Jemisin

These are just a few examples of the wide variety of indie fantasy authors and their works that are currently popular in the genre.

Popular Fantasy Sub-Genres

The popularity of specific fantasy fiction genres can vary depending on the current trends and interests of readers. However, some of the most popular sub-genres of fantasy fiction at the moment include:

  1. High Fantasy: This is a sub-genre of fantasy that is set in an entirely fictional world, with its own rules, cultures, and history. Examples of high fantasy include J.R.R. Tolkien’s The Lord of the Rings and George R.R. Martin’s A Song of Ice and Fire series.
  2. Urban Fantasy: This sub-genre of fantasy is set in a contemporary, real-world urban setting, often with supernatural or magical elements woven into the story. Examples of urban fantasy include Jim Butcher’s Dresden Files and Charlaine Harris’s Sookie Stackhouse series.
  3. Young Adult Fantasy: This is a subgenre of fantasy that is aimed at young adult readers, typically featuring young protagonists and coming-of-age themes. Examples of young adult fantasy include J.K. Rowling’s Harry Potter series and Sarah J. Maas’s Throne of Glass series.
  4. Paranormal Fantasy: This sub-genre of fantasy often involves supernatural creatures, such as vampires, werewolves, and witches, and explores the interactions between these creatures and human society. Examples of paranormal fantasy include Anne Rice’s The Vampire Chronicles and Cassandra Clare’s The Mortal Instruments series.

It’s worth noting that these sub-genres are not mutually exclusive, and many fantasy novels blend elements of different sub-genres. Additionally, new sub-genres and trends can emerge at any time, depending on the interests of readers and the creativity of authors.

Fantasy Fiction Future Forecast

Fantasy fiction has been a popular genre for decades and continues to be in high demand among readers. With the rise of successful fantasy books series like Harry Potter, Game of Thrones, and The Lord of the Rings, the genre has gained even more popularity and attention. In recent years, there has also been a growing interest in diverse representation in fantasy, with an increasing number of authors from diverse backgrounds publishing their work.

As long as there are readers who enjoy the genre, there will be a market for fantasy fiction in publishing. In fact, many traditional publishing houses and literary agents actively seek out fantasy manuscripts and authors. Additionally, the rise of self-publishing and e-book platforms has made it easier for aspiring fantasy authors to get their work into the hands of readers.

Of course, as with any genre, the market for fantasy fiction can be competitive and difficult to break into. If you are a talented writer with a unique and engaging story, there is certainly potential for success in fantasy publishing. It’s important to do your research, develop your craft, and find your niche within the genre to maximize your chances of success.

Interview with Stephen Geez, Founder of Fresh Ink Group

THE INTERVIEW

Can you tell us a bit about the history and mission of Fresh Ink Group, and what sets you apart from other companies offering similar services?

Founder Stephen Geez set up Fresh Ink in the early ’90s and hired a manager to handle the logistics of his publishing contracts and publicity. Unhappy with both of his publishers, he expanded it to Fresh Ink Group in ’95 as one of the first hybrid POD publishers where author and publisher share the costs and author retains all ownership—an author-centric publisher. FIG has since expanded into full multi-media publishing with worldwide distribution: hardcovers, softcovers, all ebook formats, cover design with promo graphics, audiobooks with sfx and music, videos and book trailers, podcasting, websites, editing/proofing, social media, and more. We have a few hundred titles from around fifty authors and are growing steadily.

What kinds of services do you offer to writers, and how do you ensure that each client receives personalized attention and support?

We offer pretty much everything ad hoc or as part of our packages. Some authors already have some elements handled—editing, cover design, etc.—so we fill the gaps. We meet, brainstorm, look at samples, and talk talk talk until everybody is geeked and ready to go. We show samples, proofs, updates, and more throughout the process. The author is involved in every aspect, including pricing and discounts. Authors are the ones who ensure they get the attention they need, which varies a lot from writer to writer.

How do you evaluate a writer’s needs and goals, and how do you tailor your services to meet their specific requirements?

When unpublished authors approach us, we spend time explaining the industry, options, steps, examples, and more until a clear path is envisioned. With established writers (which is at least half of our approaches), we study their other work, social media, websites, blogs—anything we can find to learn about the author and his/her material and marketing efforts. Then we talk more and include lots of examples to consider.

What are some of the most common challenges that writers face when seeking to publish or promote their work, and how does Fresh Ink Group help them address these obstacles?

Cost is a barrier to some, but at FIG we pick up a lot of those costs and work with the author to set affordable goals. Some authors have time constraints, families and jobs and more limiting their time to work on the next steps. I think the biggest is a lack of platform or media footprint. Sometimes we have to work with authors to set up social-media accounts, a blog, maybe a website, some parked promo materials such as book trailers and interviews, and more. We like to set up appearances—signings, readings, events—but some authors are not comfortable with carrying them, so we look for group opportunities such as booths at expos.

Can you walk us through the process of working with a writer from start to finish, and what kind of communication and feedback can they expect from your team?

As many as half of our new authors are established writers wanting to switch publishers or move from self-pubbing to working with us. In those cases, we research the work, record, and platform before meeting about the project. In all cases, we look at the material and talk talk talk, offer options, show examples, and start the work. We have lots of next steps, but we often assign the writer some steps as well—pulling together material for blurbs, providing quality author photo, obtaining endorsements or a foreword… I think accessibility is the difference between us and most of our competition. Others, you often don’t even know who you’re working with, and all you have for contact is an email address that might not get a quick response. With us, you know who we are, you have all our contact info including cellphones, and we talk. While we’re working on stuff, we will call and explain we need to decide between this and that, what’s your thought? We’ll get on Skype or Zoom and share our screens, show what we’re doing, involve everybody in the choices. Yesterday we spent three hours on Skype working on an author’s next three covers in a series. He wanted a certain look, and we weren’t sure exactly what he was describing, so we opened Photoshop and tried stuff while he watched. Except for the details (barcodes, blurbs, etc.), at the end we had three covers that thrilled him. It’s all interactive and very accessible.

How do you work with writers to establish a timeline for their projects, and how do you ensure that they stay on track throughout the process?

We don’t. Quality is first, at whatever the timeline requires. Sometimes authors bring us a manuscript and want to set a release date. We discourage that, as it can lead to rushing and settling. Authors sometimes will make big shifts mid-project and add a lot of time. Some elements, such as a package of children’s book illustrations, can take a good amount of time. When everything has come together and we are well into ancillary materials such as a book trailer, then we can predict an earliest release or pre-sale date and let the author decide. We like to know that date before we schedule the author on our podcast and start releasing more marketing materials.

What are some of the most successful projects that you have worked on as a company, and what do you think contributed to their success?

Well, we love all our children equally. “Success” is a variable term. More than half our releases in the past year have glided into Amazon’s top 100, with several reaching #1 and camping for a while in the top 50. I think our all-time bestseller is Alabama drummer Mark Herndon’s memoir The High Road: Memories from a Long Trip, which after seven years is still in our top 10 every month. https://www.youtube.com/watch?v=7AFTSag63PY Submarine-er, a memoir by retired US Naval Lt. Commander Jerry Pait is already showing the kinds of numbers Herndon pulled the first year. https://www.youtube.com/watch?v=6PklESG3x-w These are number successes and financial successes for our authors, but we have other kinds of successes that make us just as proud, especially personal passion projects. Sportswriter Stephen Hargis released Eight Hateful Miles about a small-town high-school football rivalry.  https://www.youtube.com/watch?v=cTwUbFFEMa0 Expecting a football-season surge around that area, we’re still amazed how it’s selling year-round across the USA and in some foreign countries after three years. Another author released the true story of his father’s construction company in a small Tennessee town, how it grew huge then had scandals, convictions, a company plane crash, and more drama. https://www.youtube.com/watch?v=G3sXil1-z4Y We hoped to sell a few hundred around Tennessee. After four years it’s still selling briskly across the country. We like those kinds of successes, too—even when we don’t always understand them!

How do you ensure that your services are affordable and accessible to writers from a diverse range of backgrounds and experiences?

Stephen Geez accepts no payment for any FIG work, which helps lower costs for everybody and provides some marketing funds. We have package prices on our website, which we honor no matter what, but usually when we see what is involved, we look for economies and offer a lower-cost package to the author based on exactly what work is involved.

How do you approach marketing and promotion for the writers you work with, and what strategies have you found to be most effective?

We blanket media. Every book gets a package of media materials that includes a very cool book trailer posted everywhere. We have a college-student social-media influencer who’s been on staff since he was sixteen. He puts us, our authors, our books, the podcast, and more out there hundreds of times a day. When we are cold-solicited, the author invariably says s/he has been seeing us and our authors out there for years and finally decided to learn more. Frankly, we do some cool stuff we don’t talk about because they wouldn’t work as well if everybody did them, but overall our approach is to support all indie authors, even our competitors. You don’t have to publish with us to become a member or tout your books on our podcast. We have found that by supporting others, it comes back to us and our authors.

What advice would you give to writers who are just starting out, and how can they best position themselves for success in today’s publishing landscape? Non-fiction writers should study what has been coming out lately. An ongoing trend is for non-fiction content to be very fragmented with lots of sub-headers and lists and sidebars and such to manage the content flow in small bits. Fiction writers should spend time further studying the wealth of how-to material out there, such as thrice-weekly posts at StoryEmpire.com or subscribing to Kim Cox’s blog, https://kimwrtr.wordpress.com/. Nearly all fiction we see can be improved with advanced techniques for description, dialogue, character development, point-of-view, and more. Contemporary literary conventions are way different from fifty years ago. Study how it’s being done today and flex your creativity. One more: Diversify your formats and outlets. Don’t think Amazon is enough, and don’t think an ebook or even ebook with papercover are enough. The last ten books we published have hardcovers either outselling the papercovers or coming close to the same numbers. We’ve had some, especially non-fiction, where print substantially outsold ebooks. We’ve also had authors order author copies (at wholesale) a thousand at a time for brisk sales through their own websites (autographed, inscribed!). Anybody can put out a Kindle, but if you stop there, you’re leaving a lot of potential sales on the table.

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Differences in the Fantasy, Paranormal, Science Fiction, and Sci-fi Genres

While fantasy, paranormal, science fiction, and sci-fi are all genres of speculative fiction, there are some key differences between them in terms of the themes, settings, and elements that they incorporate.

  1. Fantasy: Fantasy is a genre that typically involves elements of magic, mythical creatures, and otherworldly settings. It often takes place in a world that is different from our own, with its own rules and systems of magic. The focus of a fantasy story is usually on the characters and their journey, rather than on scientific concepts or technologies. Some popular examples of fantasy include J.R.R. Tolkien’s The Lord of the Rings and George R.R. Martin’s A Song of Ice and Fire series.
  2. Paranormal: Paranormal fiction typically involves supernatural elements, such as ghosts, vampires, or werewolves, that interact with the human world. These stories often take place in our own world, with some added paranormal elements. Paranormal fiction often focuses on the struggle between good and evil, and the battle between the supernatural and human characters. Some popular examples of paranormal fiction include Stephenie Meyer’s Twilight series and Charlaine Harris’s Sookie Stackhouse novels.
  3. Science fiction: Science fiction (or “sci-fi”) is a genre that typically involves futuristic or speculative concepts, often based on scientific or technological advancements. These stories often take place in a world that is significantly different from our own and focuses on the impact of these advancements on society and individuals. Science fiction often explores themes of social or political issues, such as government control, artificial intelligence, or climate change. Some popular examples of science fiction include Dune by Frank Herbert and The Hunger Games by Suzanne Collins.
  4. Sci-fi: “Sci-fi” is a sub-genre of science fiction that is often more focused on scientific or technological concepts and less on the societal or human impact. It often involves speculative or futuristic technologies and concepts that are central to the story. Some popular examples of sci-fi include The Matrix and Blade Runner.

While there are some similarities between fantasy, paranormal, science fiction, and sci-fi, each genre has its own unique elements and themes. Fantasy often incorporates magic and mythical creatures in its world-building, while paranormal fiction involves supernatural elements interacting with our own world. Science fiction explores technological advancements and their impact on society, and sci-fi focuses on the science and technology concepts themselves.

Interview with David J. O’Brien, Author of Little Victories

ABOUT THE AUTHOR

David J O’Brien is an Irish ecologist, poet, fiction writer and teacher. He was born in Dublin, studied environmental biology and zoology at University College Dublin. He taught English in Madrid for four years, biology in Boston for seven years and now teaches English and science in Pamplona, Spain, where he lives with his wife, daughter, and son. He is still involved in deer biology and management, and has written about deer watching for Ireland’s Wildlife and deer management for the Irish Wildlife Trust. His non-academic writing is often influenced by science and the natural world – sometimes seeking to describe the science behind the supernatural. His poems have been published in several anthologies and journals, such as such as Albatross, Houseboat, and Misty Mountain Review. His paranormal horror trilogy, Silver Nights: Leaving the Pack, Leading the Pack and Unleashing the Pack, contemporary adult fiction novels Five Days on Ballyboy Beach, and The Ecology of Lonesomeness, have

been published by Tirgearr Publishing. His young readers fairytale novel Peter and the the Little People and paranormal YA The Soul of Adam Short were published by MuseIt Up Publishing and are now self-published, as is his dystopian novella The Logical Solutionand short story collection, Last Light on the Sage Flats. More of his writing, including poems and blogs about nature, rewilding and wildlife management, can be found at http://davidjmobrien.wordpress.com/

THE INTERVIEW

Can you tell us a little about your background?

I was born and raised in Dublin, Ireland, where I studied Environmental Biology and then a doctorate in Zoology. I used to go hunting with my father in the Wicklow Mountains and later used this in studying the deer of the area. I met my wife while in my first year of post-grad, when she was living in Dublin on her Erasmus year. Later when I finished my doctorate, I went to Madrid where she’d started her own doctorate and after a few years there we went to Boston before returning 12 years ago to her hometown of Pamplona. I teach biology, general science and English now.

How did you get started as an author?

I started writing poems when a teen, then a couple of short stories. I had an idea for a were-wolf story using the stuff I learned in college about physiology. I was always interested in wolves – I’d wanted to study deer-wolf interactions as a post-doc if life had gone that way! I’d been reading Barry Lopez’s book, of wolves and men, and of course Wolfen by Whitley Strieber and I wondered what the origin of the myth could have been. I wrote a story, then with some positive feedback from a girl in the college Literature Society, I extended it to a novel. I spent a few years sending it round until it was picked up by Tirgearr Publishing. I ended up writing two more novels to complete the trillogy.

Can you talk about your latest book and the inspiration behind it?

It’s a YA novel set in Dublin (my first novel set there) and Wicklow. It’s called Little Victories and the main characters are Nicki, a girl in her third year of secondary school – 9th grade – who’s trying to figure out her sexual orientation at the same time prepare for the Irish State examinations at the end of the year. She’s just been introduced to the trick of tagging rides on her bike by holding onto the back of trucks and heavy goods vehicles by her two friends Mark and Ashton, both of whom seem to have figured out their own sexuality. They go mountain biking and Nicki discovers that many illegal brush fires are being set in the hills and she decides they should do something to stop them. Of course, life is not so easy as deciding something and finding immediate justice or solutions, but as spring turns to summer and the friends start a new year, Nicki learns that you have to appreciate the few good things that do come your way and be content with that.

It was inspired by various elements: I was asked to produce a new YA novel by the publisher of my first one, The Soul of Adam Short; I’d had an idea when I was a teenager of a story about kids who tag lifts from trucks in Dublin, which was something I used to do when young and foolish; and in recent years the setting of illegal brush fires by farmers and kids with nothing better to do has been a growing problem all around Ireland.

How do you approach the writing process? Do you have a specific routine or method?

I have no method, other than scraping time. When I am writing the notes, outline and the sketch of the chapters I usually write by hand on notepads, and I can do it very quickly, in any spare time I have, such as sitting on a park bench while my kids play in the park. When I type up the notes it’s easy enough to get words on the page, but it’s when I have to stitch it all together, and fill in the gaps that I have to get some more time to concentrate. I find that going to a café or bar in town while I wait for my kids during extracurricular activities in the afternoon is a perfect way to force myself to do work. It can take a long time to get the first draft done compared to when I had no kids and I had a couple of hours every afternoon before my wife came home back in the day, but it’s what has to work for now!

Can you share any challenges you faced during the writing process of your latest book?

Time is always the challenge. I’ve two kids, now 12 and 7, so while writing this they were younger and even more demanding than they are now! So it was hard to get concentration time. Also, being a teacher, it’s hard to get your brain to re-start after a day giving classes.

How do you develop your characters and bring them to life on the page?

That’s a difficult question for any writer to answer, I think I just treat them as real people as much as possible and have them act as normal people would – even if we’re talking about werewolves, they’d have to act rationally for me to believe in them myself. They develop as I write by being shaped by the action and the events that happen to them. Of course, they’ve had a lot of things happen to them before we get to chapter one that we don’t see directly on the page. I often write two or three chapters to develop the back story that later get cut off at the nose so the actual chapter one starts where chapter four is in my head.

Can you discuss your research process for your latest book?

I’d the place in my mind, though it’s been more than 20 years since I’ve lived there. I visit a couple of times a year and I keep abreast of the environmental news back home through social media and my friends there – old university colleagues I studied with. I’m a keen mountain biker myself and spend my summer mornings on the saddle while staying in the countryside near Pamplona.

The one thing that I had to just make up was the school the characters attend…. In Ireland, it’s still very uncommon to have co-ed schools. Most kids go to schools run by the Catholic Church and these are usually segregated into boys and girls schools – even if they’re on the same property, there will be separate buildings for each group. It’s pretty damn boring, and it’s disastrous for the plot of a YA novel that aspires to be in any way interesting! There is a co-ed comprehensive school in Blackrock, but I have placed it in a different neighbourhood for the purposes of my story, on the campus of two other segregated Irish language schools.

How do you handle writer’s block and overcome creative obstacles?

I find that it doesn’t really happen to me as a block, but more that I’m not motivated to get down to it because I haven’t got a long stretch of time to get my head back in the story before I know I’ll be distracted. So I put things off till a weekend or a day off, and then I’m usually distracted anyway.

When I do sit down, I might only get a few paragraphs done, but then I’m back on track and over a few days I can make more progress even in shorter bursts.

The creative obstacles usually just overcome themselves. As I write, the ending, the conclusions, the explanations all just come to me as logical results of the sequence of events. It’s hard to explain, but for example in my latest WIP I am delving into UFOs and the obvious question is why they would come, what all that nonsense about Roswell in the 50s could be woven into anything modern or logical, and yet, a reason came to mind as I wrote, which I hope will ring as true to my readers as it did to me when it popped into my mind!

Can you share any upcoming projects or books you are working on?

My work in progress at the moment is a short novel about visitations and UFOs. I had the idea many years ago but only started it this year. I was surprised to find that I’d the first 10 or so chapters all planned out! I have to figure out what happens after that.

I am working on the second draft of a long novel set in pre-Columbian Mesoamerica. It’s around 200k words so far, so I’m not sure how easy it will be to get published, but it’s been a labour of love for twenty years and I finally got the first draft completed last year. It will require a few tweaks, though, as society and our knowledge of history has changed a little since I had the idea and I will need to update some parts.

How do you stay motivated and disciplined while writing?

I don’t stay very disciplined, as I think I’ve explained. But I find it easy to be motivated as I want to do justice to the idea, the characters and the work I’ve done in creating the world they live in. That’s why I always go back to the story and keep chipping away. I also have the luck that I can pretty quickly remember what’s going on and who goes where. Perhaps because I haven’t written so many books yet – around 15 – that I can keep them all in my head. But I’ve always been able to pick up books I’m reading and continue after a break, for example when I’m reading a few books at the same time.

Can you discuss any themes or messages you hope readers take away from your book?

The theme is the struggles we all go through as we try to figure out who and what we are and want to by, and the greater struggles that confront our children’s generation in today’s world of environmental breakdown. As kids, Nicki, Mark and Ashton should not really have to worry about these illegal brushfires. The police should be able to stop it, or at least the neighbours of the farmers setting the fires should shame them into burning their land during the permitted seasons. But as we all know, our kids will have to pay for our inability to do the right thing and to solve the crises we and our parents’ generation created.

On the other hand, they do have an easier time, in general, being accepted for who they are (at least in the places I’ve lived and worked with teens – Dublin, Madrid, Boston and Pamplona). Perhaps that’s the only good thing we’ve done for them. I only hope they are able to fight hard enough to get environmental justice from the powers set on getting richer by ruining our lands.

Can you discuss any other genres you have written in and if you have plans to write in other genres in the future?

I write in several genres. Apart from my werewolf trilogy, I’ve a novel for younger readers – age 8 to 10 – about Leprechauns in Ireland, another YA novel, which is a kind of ghost story, a contemporary novel about friendship and a novel set in Loch Ness. I have also written a few erotic romance novellas under the name JD Martins. I suppose there is an element of science fiction in many of them – not quite as clearly as in my WIP about aliens – in that I try to use my knowledge of science, especially biology, to explain things that are usually the real of fantasy. I don’t really like the idea of writing the same kind of story all the time, so my work to date has been a bit eclectic.

Can you discuss any literary influences or inspirations that have shaped your writing?

Well, I’ve always been a big Hemmingway fan, though I can’t say I’ve ever tried to emulate his style – it would be just too difficult! I’ve always been very wordy in my works. I’ve been lucky enough to live in Pamplona and experience some of the places he visited around Spain, as well as visit his parent’s house outside Chicago and visit the Hemmingway Room in JFK library when I lived in Boston. In terms of the approach to writing genres, I’ve deep respect for Richard Adams, who seems to have just written the books he wanted to write without wondering about a market, and produced very varied, long novels that are just beautiful and a kind of Netherland you can get lost in for days.

How do you handle criticism and negative reviews?

I am lucky to be of an age where I don’t need to have a whole lot of likes and responses to my social media posts in order to feel good about myself. I’ve had a lot of apathy towards my writing from friends and family which toughens the skin! I’ve given work to friends for feedback and advice on technical things (for example on the Ecology of Lonesomeness, which features a wildlife biologist) and had to go ahead myself because I’d still be here waiting. I have some friends who’ve read all my books but others who I know never will. And once you get over that, criticism is easy enough to take – and ignore! My wife often tells me I should write better books, that my covers are tacky and I should let her guide me, but she’s never read any of the books! She read half my first one, but didn’t like the werewolf idea to begin with. She’s not a big reader anyway.

I don’t generally get bad reviews – trying to get more reviews is a greater problem. One negative review I did get for Leaving the Pack did sting a little because it criticized that the werewolves vandalized some property in revenge for mistreatment in a bar… when the potential for violence and ways to control and redirect it is an integral aspect of the story. It seems the reviewer was more accustomed to the romance werewolf novels that have watered down the violence and misunderstood my vision of the werewolf myth. Perhaps if she’d read the rest it might have been clearer to her. Ironically, one of her complaints was that there wasn’t enough sex – more emphasized in some shape shifter romances, I suppose – and in the first drafts I’d had lots of sex but ended up cutting much of it down to a minimum so it wouldn’t be so “typical.” Anyway, when I wrote Leading the Pack, the second novel, I had a character comment on a conversation in book club she attended to the lead character. One of the other ladies in the book club had said she didn’t like werewolf novels which were violent and he shakes his head in disbelief, replying that he spent his whole like trying to prevent killings, and not always successfully.

Can you discuss your experience with book promotion and advertising?

A lack of experience, I’d say… it’s been difficult and the little that I have done hasn’t been as effective as one would wish, as they say! I don’t have a budget to spend lots of money and I have little enough time to write that it pains me to spend it posting on social media, so I have to admit I’m quite deficient compared to other authors I know. On the other hand, I write for the joy of it, and I am patient. In the future I’ll perhaps have time and money to be more proactive. Books last forever.

Can you talk about any challenges you faced during the publishing process?

It took many years to get my first novel accepted for publication. Once it was accepted, though, by Tirgearr Publishing, the rest was easy. I’d a great editor, Lucy Felthouse, who got the book and the characters and encouraged me to complete the trilogy within a couple of years.

How do you balance your writing with other aspects of your life?

It’s pretty unbalanced! My wife has a busy career in biology research, and as a teacher I have plenty to keep me occupied, too, though the timetable gives me time to collect them from school and take them around to their activities, and look after the dinner and house. The writing is always at the back of my mind, and as I said, I can get bits and pieces done during the day. Usually, though, my poetry comes first – the poems are more demanding than the novels and insist on being written within a short time frame! On summer break I can get a lot done, though: we move to a family house in the countryside, and the kids are more independent playing with their cousins and I can get a few hours a day to myself. I wish I was one of these people who can get up at 6 am and do an hours writing before breakfast, but I generally take an hour to get my brain running in the morning to start with.

ABOUT LITTLE VICTORIES

Nicky and her two new friends, Mark and Ash, spend spring racing their mountain bikes through south Dublin – both down hillsides and hitching rides from HGVs – and exploring their feelings towards one another. They’re aghast to one day find an illegal fire on the mountain, just set by a farmer. When the police say they can do nothing about it, the three determine to catch the culprit red-handed. But life is as complicated as love, and as Nicky comes to terms with this, she discovers that sometimes you have to accept whatever little victories come your way.

Writing Paranormal Fiction

Paranormal fiction is a genre of fiction that involves supernatural or paranormal phenomena. This type of fiction often includes ghosts, vampires, werewolves, witches, and other creatures of the supernatural realm. If you want to write paranormal fiction, here are some steps you can follow:

  1. Develop your concept and theme: Start by deciding on your story concept and theme. This is the idea that will drive your story forward. It could be anything from a haunted house to a vampire love story. Once you have your concept, think about what theme you want to explore. Is your story going to be about love, fear, or redemption? Having a clear idea of what you want to explore will help you stay focused as you write.
  2. Build your world: Next, you need to create the world in which your story takes place. This involves not only the physical setting but also the rules of the paranormal universe. Will your vampires be killed by sunlight? Can your ghosts interact with the living? The rules of your world should be consistent and make sense within the context of your story.
  3. Create your characters: Your characters are the heart of your story. Take time to develop them fully, giving them distinct personalities, backgrounds, and motivations. Make sure that their actions and decisions make sense within the context of the story and that they are consistent throughout.
  4. Establish the conflict: All stories need conflict, and paranormal fiction is no exception. Your conflict could be anything from a battle between two supernatural beings to a character struggling to come to terms with their own powers. Whatever it is, make sure that it is compelling and drives the story forward.
  5. Write with atmosphere: Paranormal fiction is all about atmosphere. You want to create a sense of unease and tension throughout your story. Use vivid descriptions and sensory details to transport your readers to your world. Make sure that your tone and language reflect the mood you want to create.
  6. Edit and revise: Once you have a first draft, take time to edit and revise your work. Look for plot holes, inconsistencies, and anything else that might detract from the story. Make sure that your characters are fully developed and that their actions make sense. Finally, make sure that your pacing is appropriate and that your story flows well.

Writing paranormal fiction can be an exciting and rewarding experience. By following these steps, you can create a story that engages readers and transports them to a world of supernatural wonders.

Different Types of Paranormal Fiction

There are various types of paranormal fiction, and here are a few popular ones:

  1. Ghost stories: These stories involve ghosts, spirits, or other supernatural entities that haunt a place or a person. They usually focus on a person’s experience with the supernatural, and the protagonist is often trying to understand or come to terms with the haunting.
  2. Vampire fiction: This type of paranormal fiction involves vampires, who are typically portrayed as immortal beings with superhuman strength and a thirst for blood. Vampire fiction often explores themes of power, mortality, and love.
  3. Werewolf fiction: Werewolves are another popular paranormal creature that appears in fiction. These stories often involve a person who transforms into a wolf-like creature during a full moon and the challenges they face in controlling their primal urges.
  4. Witchcraft and wizardry: These stories involve characters who have magical abilities and practice witchcraft or wizardry. These stories often take place in a world where magic is commonplace and follow the protagonist’s journey as they navigate their magical powers.
  5. Urban fantasy: This genre combines elements of paranormal fiction with elements of urban and contemporary fiction. These stories usually take place in a modern-day setting, and the protagonist is often an ordinary person who discovers a hidden world of supernatural creatures living among humans.
  6. Supernatural romance: This genre combines elements of romance with the paranormal. These stories often involve a human falling in love with a supernatural being, such as a vampire or werewolf.
  7. Paranormal mystery: This type of paranormal fiction involves a mystery or a crime that has a paranormal or supernatural element to it. The protagonist is usually a detective or an investigator who must use their knowledge of the paranormal to solve the case.

Most Popular Paranormal Fiction

It’s difficult to determine the most popular type of paranormal fiction at any given time, as popularity can fluctuate depending on current trends, new releases, and media adaptations. Some of the more popular paranormal fiction sub-genres that have enjoyed significant popularity in recent years include supernatural romance, urban fantasy, and witchcraft and wizardry.

 In particular, supernatural romance has been a consistent favorite among readers for many years. Popular series such as Twilight by Stephenie Meyer and The Vampire Diaries by L.J. Smith has contributed to the genre’s continued popularity. Urban fantasy, which often combines elements of paranormal and mystery fiction with a contemporary setting, has also seen a surge in popularity in recent years, with series such as Jim Butcher’s Dresden Files and Charlaine Harris’s Sookie Stackhouse novels achieving significant success.

The Future of Writing Paranormal Fiction

Paranormal fiction has been a popular genre for many years and continues to attract a dedicated fan base. While the popularity of the genre has fluctuated over time, it remains a viable and profitable area of publishing.

In recent years, many publishers have continued to acquire and release paranormal fiction titles, and there are still many readers who enjoy the genre. With the rise of self-publishing and digital publishing, there are also many opportunities for authors to publish their paranormal fiction independently and reach a wide audience.

That said, like all genres, the success of a paranormal fiction book depends on factors such as the quality of the writing, the strength of the plot, and the author’s ability to market their work. As with any genre, some books will succeed and others may not, but there is still a future for paranormal fiction in publishing for those who are passionate about the genre and willing to put in the work to create engaging stories.

BUY A PARANORMAL MYSTERY BOOK TODAY!

Interview with Lori Soard, Owner of Promo Warriors

ABOUT PROMO WARRIORS

You know you need a presence on the internet. Most people turn to Google when looking for local companies. You may even have a beautiful website, but is the mobile responsiveness where it needs to be?

According to Statista, there are about 298 million smartphone users in the United

States, with numbers projected for 312 million by 2025. More than half of mobile device owners now use their phones to connect to the internet at least some of the time.

CONTACT INFORMATION

THE INTERVIEW

Can you tell us a bit about the history and mission of Promo Warriors, and what sets you apart from other companies offering similar services?

The premise behind Promo Warriors actually started back in 1996. I worked for many years promoting authors but eventually sold my companies to make time for some personal family matters, including ill relatives that needed additional care and my own children who were growing up way too quickly while I spent endless hours working.
Fast forward a few years, and I decided it was time to start back up my small business and help the handful of authors begging me to get back in the game and help them with promotions. I found, however, that half my clients were local small businesses. I eventually combined the websites I was using for promotion and came up with the name Promo Warriors to showcase all types of clients from small companies to established authors and artists.

I am trained in SEO best practices and social media marketing. The skills I’ve developed over the years and training from the last several years all ensure I can look at each individual client and come up with a plan for their website and digital marketing needs that fits within their budget. Sometimes we have to start small and add services as the person’s income grows. I have worked with dozens of authors and creatives, so I am adept at helping them stand out from the crowd. However, I also love working with small business owners and can spot at a glance what is and isn’t working. Analytics always tell the story, when you know how to study them and make necessary adjustments to get a better return on investment (ROI).

What kinds of services do you offer to writers, and how do you ensure that each client receives personalized attention and support?

I design basic websites and offer digital marketing, which includes a social media strategy, sponsored ads, or other exposure. Sometimes an author starts with one area and then expands and other times they combine all possibilities to try to reach the widest audience possible.

What I do for authors and small businesses is very similar, but the audience varies. I start by getting to know each new client. If I don’t feel we are a good match, I will be honest about it and refer them to someone else. Not every topic is one I know about and I’m not too proud to admit someone else might have a better handle on that area.

I have a very small team made up of a handful of trusted helpers I’ve worked with for many years. Although we are small, we try very hard to be present for our clients and help them in an emergency. I have authors who only purchase hosting from me, pay me occasionally to do updates or who pay me to manage their site, social media, content and promotions. I don’t base who I choose to work with on budget size but on how much I think I can help them with their needs.

What are some of the most common challenges that writers face when seeking to publish or promote their work, and how does Promo Warriors help them address these obstacles?

The marketplace is very crowded now with how easy it is for anyone to self-publish or smaller presses to get in the game. This is both a positive and a negative at the same time. It’s a positive because there are some truly excellent indie books that would otherwise go unpublished. It’s a negative because there is so much noise out there it can be hard for readers to “hear” what you have to say.

I’m highly familiar with some of the more popular fiction genres and non-fiction categories. I know what hits the bestseller lists and what those authors are doing to help spur on sales. While you can never guarantee a marketing campaign will be a success, we do know what it takes and will also monitor it in real time and make adjustments as needed.

For websites, there are some things readers expect that it’s important to include. There are other things you should no longer waste precious time on. While blogs are fun and I’m guilty of keeping mine going just because of myself – I need to rethink this – they aren’t very effective these days at driving sales unless you already have a huge following.

How do you stay up-to-date with trends and changes in the publishing industry, and how do you help writers navigate this rapidly evolving landscape?

I read around 25 to 30 articles a week on technology, publishing, marketing and SEO. I follow the top publications in these categories and also have Google alerts set to notify me of new articles published. My team meets once a quarter and we share what we’ve discovered and how to apply it to client’s sites and marketing. The most popular topic at the moment seems to be ChatGPT and how it’s changing the way writing and marketing teams work. While I don’t believe a bot will ever replace the creative aspects of what writers do, the program is interesting for planning out some of our campaign work and helping us brainstorm the more technical aspects. I’m having fun with ChatGPT right now and currently trying out Google’s alternative—Bard.

How do you work with writers to establish a timeline for their projects, and how do you ensure that they stay on track throughout the process?

This is one of our greatest challenges with new clients, especially when it comes to building a website. While we can write a bio until it shines, we can’t write it if the person doesn’t send us the answers to questions or details we need.

In the initial stages of design, there is a lot we need to know. We have to understand what colors the person likes best, get an idea of website designs they enjoy, know about their books, and figure out what their future plans are, so we can create a site that isn’t dated in two months and gather up books, descriptions and other information.

Sometimes authors come to us for a website design and they haven’t published a book yet. We’re happy to work with new authors, but if they don’t send us the details we need, we can’t just grab it off Amazon when it isn’t published yet.

For marketing, we have to know what the author has already tried and what’s been successful. There is no point in throwing more money at things that haven’t worked. We usually ask questions about their current reader base and who they think their ideal reader is.

How do you handle sensitive or confidential information related to a writer’s work or personal life, and what steps do you take to protect their privacy?

I don’t share anything I know with anyone else ever. We don’t keep digital records of personal details in the cloud. I have an old-fashioned file folder in a locked file cabinet in my office. I write down things I need to know but no one else needs to know.

I also don’t keep sensitive details in databases or keep information on clients who’ve left for whatever reason. There are a lot of data protection regulations in effect these days, so I try to abide by those and put anti-virus and firewalls in place.

Sometimes my clients share difficult moments in their lives with me because you do establish friendships and working relationships over time. I do not share that info with anyone else. It isn’t mine to share.

I am a Christian, so I will offer to pray for them if they want prayer. I might also check in on them and see how they’re doing via email or a quick message.

What are some of the most successful projects that you have worked on as a company, and what do you think contributed to their success?

I love almost every site we’ve ever designed. They each show the personality of the author or small business so perfectly. One thing I do is come up with an initial idea and send some images/design mockups for feedback. This is crucial to getting the final design to something the person loves.

Next, I go ahead and finish up the design. Then, I have the person look at it but instruct them to not respond to me for a few days. I want them to go back and look a few times, check it on their phone, and then let me know what they HONESTLY love and hate. One thing I highly discourage is for them to get feedback from their friends and family. Everyone has a different opinion and truly it only matters if the website reflects what the client’s tastes are and if it speaks to their target audience. They are the best professional opinion they’ll find on what they love in a website.

What are some of the biggest challenges that you face as a company, and how do you overcome these obstacles to provide the best possible service to your clients?

Time is always a challenge. As a small team, we each have a role and only so many hours in the day. I never want to become stretched so thin that my clients’ needs aren’t met. There are times, I close the door on taking on any new clients. I don’t want someone to have to wait weeks on end for their mockups. I could hire more designers but I’m a little bit of a control freak and I’m never quite happy with the work others do and I put my name on, so I instead try to keep things rather small and intimate.

How do you approach marketing and promotion for the writers you work with, and what strategies have you found to be most effective?

I don’t share this as it is part of what brings value to Promo Warriors, but even if I did share it, the strategies vary from author to author and business to business. I can create a marketing campaign for two authors in the romance genre and they will wind up being completely different because the audiences and author personalities are varied.

I will say that I am not into forcing authors to do things they hate and aren’t comfortable with. If you despise an online book tour and you don’t want to make videos for Facebook, I’m not going to have you do that. There are plenty of other things we can focus on to build your name inexpensively.

What advice would you give to writers who are just starting out, and how can they best position themselves for success in today’s publishing landscape?

Review what you’re doing every three months. The publishing world changes rapidly these days. To stay on top of trends and get the word out, you have to keep an ear to the ground and figure out who your competitors are and what they’re doing. You don’t want to copy them but you need to be aware so you can form your own strategies.

Every three months, throw out whatever isn’t working and add in something else you think might work. Study all your analytics and see which keywords, formats and messages resonate with your audience. Or, you could just hire me to do all that and we’ll review it together each quarter.

Interview with JoAnn Durgin, Owner/Designer at Book Covers by JoAnn

Please join me for my first Author/Writer Related Services Interview. The plan is to mix these with the author interviews on Saturdays. Beginning this week, every other Saturday there will be an Authors/Writer Related Service Interview and the next Saturday will be an Author’s Interview. Enjoy!

ABOUT BOOK COVERS BY JOANN

JoAnn Durgin, owner/designer of JoAnn’s Book Cover Design is a USA Today Bestselling Author of over forty novels and lives in her native “Kentuckiana” (the “Sunny Side of Louisville”). She was named one of the “35 Essential Christian Romance Authors” in 2018 by Family Fiction Magazine.

See contact information below. JoAnn prefers to be contacted either through her Facebook or Etsy Store

CONTACT INFORMATION:

INTERVIEW WITH COVER DESIGNER, JOANN DURGIN

Can you tell us a bit about the history and mission of JoAnn’s Book Cover Design, and what sets you apart from other companies offering similar services?

I’ve been a published author with over forty books, and I love the process of working with a designer on a book cover. I come from a family of professional photographers, and I like to believe I have “an eye” for knowing what works well. A few years ago, I began writing a series under a pseudonym and tried my hand at designing the covers. Thankfully, the reader response was overwhelmingly positive. Since I’m an author myself, I’m sensitive to an author’s need for a great cover without spending a fortune, so my prices are very reasonable.

 I set up a FB page for book design a number of months ago, but it’s only in the past couple of months that I’ve concentrated on promoting it. The demand has grown quickly to the point where I’m neglecting my writing (a nice problem to have)! I’m thrilled that all my clients have been repeat customers.

What kinds of services do you offer to writers, and how do you ensure that each client receives personalized attention and support?

I offer premade eBook covers which I then customize per the client’s request (unlimited mockups). This is accomplished through frequent communication. When a final design is agreed upon, at the client’s request, I can provide a 300 dpi high-quality resolution image (or higher, if needed) as well as jpgs suitable for RGB use (digital) and CMYK (professional printing) for full wraps or marketing/advertising purposes. I can also search for images and design a cover on spec; it helps tremendously if the client provides examples of images or a description of what they’d like).

How do you evaluate a writer’s needs and goals, and how do you tailor your services to meet their specific requirements?

If an author is published, I look at their books online to get a sense of their preferences in terms of color, design, subject matter, elements, and style. Often the covers are dictated by genre, but I have several clients who write in multiple genres. Once I’ve worked with clients once or twice, it becomes a much easier (and quicker) process. I always work closely with clients to achieve the “perfect” cover for their needs.

What are some of the most common challenges that writers face when seeking to publish or promote their work, and how does JoAnn’s Book Cover Design help them address these obstacles?

Many cover designers have raised their prices in today’s challenging economy. Higher costs are daunting for many authors, so I hope to bridge the gap by providing high-quality covers at a very affordable price. As an author, I know the hard work that goes into writing, and a great cover is crucial since it’s the first thing most potential readers see. Some designers can also be booked months in advance, but I offer a one or two-day turnaround.

How do you stay up-to-date with trends and changes in the publishing industry, and how do you help writers navigate this rapidly evolving landscape?

I primarily design covers suitable for sweet and clean, inspirational, and Christian covers. What works for most of my clients is a tried-and-true “classic” cover design, no matter the genre. Of course, if they request something specific, I’ll be happy to work with them. My design page on Facebook primarily offers romance covers, but I’ve opened a new Etsy store where I also showcase covers for genres such as fantasy, women’s fiction, time travel, holiday fiction, young adult, and new adult.

Can you walk us through the process of working with a writer from start to finish, and what kind of communication and feedback can they expect from your team?

My clients come to me directly and then we’re off and running! Much of our contact is done through messaging on social media. I will send them a mockup of a premade cover, or a mockup of a cover they’ve requested, for feedback. We go back and forth until we achieve their vision for their book cover. Once covers are finalized, they’re sent to the client via a digital file to their email address.

How do you work with writers to establish a timeline for their projects, and how do you ensure that they stay on track throughout the process?

I respond to clients in a very short turnaround time (one or two days). One of my first questions I ask clients is for their timeline since needs can vary widely. I stay in contact with them throughout the process, taking care not to overwhelm them. Sometimes they need time to mull over options and make decisions.

How do you handle sensitive or confidential information related to a writer’s work or personal life, and what steps do you take to protect their privacy?

I am privy to pre-release covers and plots, and protecting the privacy and confidentiality of my clients is my top priority. When someone buys a book cover I’ve designed, they can be assured that no one else will see or hear about their cover until the reveal and/or release of the book.

What are some of the most successful projects that you have worked on as a company, and what do you think contributed to their success?

I recently designed covers for a six-book series for a client using the same cover model (three novels and three novellas). The client is very pleased and plans on moving up the release date (or revealing the covers earlier than planned) because she’s so inspired by them. We were consistent with the covers (author name, title, and design elements) that tied them together beautifully.

How do you approach marketing and promotion for the writers you work with, and what strategies have you found to be most effective?

I work closely with authors to make sure I understand their goals and their vision. I want them to be thrilled with their book cover(s) and a repeat customer! Since I offer premade covers, authors often buy one, and then it sparks the inspiration for a series. My quick turnaround time fosters a great relationship and confidence in my dedication to their project.

What advice would you give to writers who are just starting out, and how can they best position themselves for success in today’s publishing landscape?

Write the best story you can and find a great cover! Whether you choose a cover early and use it for inspiration while writing, or pick one later in the process, your cover can make or break a book and its sales. Everyone has different tastes and there are many genres and stylistic preferences for covers, but it’s to an author’s long-term advantage to find a cover that best represents his/her content. I’d advise writers not to worry about trends unless it’s what works for the theme(s) of a particular book.

JOANN’S BOOK COVER DESIGNS

Writing Tropes in Romantic Suspense

Romantic suspense is a genre that blends the elements of romance and suspense. It typically involves a romantic relationship between the protagonist and antagonist, as well as a high level of tension and danger. Tropes are commonly used in this genre to help create the desired atmosphere and storyline. Here are some steps to follow when writing tropes in a romantic suspense novel:

  1. Determine the desired tone and atmosphere: The first step in writing tropes for a romantic suspense novel is to determine the desired tone and atmosphere of the story. Will it be dark and brooding, or light and playful? Will it have a lot of action and suspense, or will it be more focused on the romance? The answers to these questions will help determine which tropes will work best for your story.
  2. Choose your romantic tropes: Once you have determined the tone and atmosphere of the story, it’s time to choose the romantic tropes you want to include. There are many tropes that work well in romantic suspense, such as enemies-to-lovers, forbidden love, and second-chance romance. Choose the ones that best fit your story and characters.
  3. Choose your suspense tropes: In addition to romantic tropes, you will also want to include suspense tropes to help create the desired level of tension and danger. Some popular suspense tropes include the ticking time bomb, the race against the clock, and the hero in peril. Again, choose the tropes that best fit your story and characters.
  4. Weave the tropes together: The next step is to weave the tropes together to create a cohesive and compelling story. The romantic tropes should be integrated into the larger plot, and the suspense tropes should be used to raise the stakes and keep the reader on edge. Make sure that the tropes work together seamlessly and that they enhance the overall story.
  5. Add your own twists: Finally, don’t be afraid to add your own twists to the tropes. While tropes are helpful for creating a framework for your story, you don’t want to rely too heavily on them. Adding your own unique spin to the tropes can help make your story stand out and keep readers engaged.

Writing tropes in a romantic suspense novel involves determining the desired tone and atmosphere, choosing the appropriate tropes, weaving them together, and adding your own twists. By following these steps, you can create a compelling and engaging story that will keep readers on the edge of their seats.

How Do Tropes in Romantic Suspense Differ from Other Romance Genres

Writing tropes in romantic suspense differ from other romance genres in a few key ways. While many romance novels share similar tropes, such as the love triangle, the fake relationship, and the friends-to-lovers plotline, the use of these tropes in romantic suspense is distinct.

Here are some ways in which writing tropes in romantic suspense differs from other romance genres:

  1. The presence of danger: Romantic suspense novels include an element of danger that is not typically present in other romance genres. This danger can come in the form of physical threats, such as a stalker or a murderer, or it can be more subtle, such as the threat of secrets being exposed. This danger creates a heightened level of tension and raises the stakes for the characters’ romantic relationship.
  2. The balance between romance and suspense: In romantic suspense, the balance between the romantic plotline and the suspense plotline is critical. While other romance genres may focus more heavily on the romantic relationship, romantic suspense must maintain a careful balance between the two plotlines. If the suspense plotline becomes too dominant, the romance can feel forced or out of place. Conversely, if the romance plotline takes over, the suspense can feel like an afterthought.
  3. The use of tropes to create tension: Tropes are used differently in romantic suspense than in other romance genres. In romantic suspense, tropes are used to create tension and heighten the danger. For example, the trope of the hero in peril can be used to create a sense of urgency and raise the stakes for the romantic relationship.
  4. The resolution of the plotlines: In romantic suspense, the resolution of the plotlines is often more complex than in other romance genres. The romantic plotline and the suspense plotline must both be resolved in a way that is satisfying to the reader. This can be challenging, as the resolution of one plotline can impact the resolution of the other.

Writing tropes in romantic suspense differs from other romance genres in the presence of danger, the balance between romance and suspense, the use of tropes to create tension, and the resolution of the plotlines. These elements make romantic suspense a unique and exciting genre for both readers and writers.

Types of Tropes Used in Romantic Suspense

There are several tropes commonly used in the romantic suspense genre. These tropes are often used to create tension and suspense, while also developing the romantic relationship between the main characters. Here are some of the most popular tropes used in the romantic suspense genre:

  1. Enemies-to-lovers: In this trope, the main characters start out as enemies or adversaries, but gradually develop feelings for each other as they work together to overcome a common threat.
  2. Second chance romance: This trope involves two characters who were previously in a romantic relationship but separated for some reason. They are given a second chance to rekindle their romance as they work together to solve a mystery or overcome a danger.
  3. Fake relationship: In this trope, the main characters pretend to be in a romantic relationship for some reason, such as to deceive a villain or to maintain a cover. However, their fake relationship eventually becomes real as they fall in love.
  4. Protective hero: In this trope, the hero is fiercely protective of the heroine, often putting himself in danger to keep her safe. This trope creates a sense of danger and suspense, as the hero works to protect the heroine from harm.
  5. Amnesia: This trope involves one of the main characters losing their memory and having to work with the other character to recover it. This creates a sense of mystery and suspense, as the characters try to uncover the truth behind the memory loss.
  6. Forbidden love: This trope involves a romantic relationship that is forbidden for some reason, such as being between a boss and an employee or between two people from different social classes. The tension and danger come from the societal or personal pressures that make the relationship difficult.
  7. Stalker or obsession: This trope involves a character being stalked or obsessed over by someone, creating a sense of danger and suspense. The romantic relationship often develops as the characters work to overcome the threat.

These tropes can be used in combination or separately to create a compelling romantic suspense story. They are often used to develop the romantic relationship between the characters, while also creating a sense of tension and danger that keeps the reader engaged.

ENJOY A ROMANTIC SUSPENSE TODAY!