Interview with Stephen Geez, Founder of Fresh Ink Group

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THE INTERVIEW

Can you tell us a bit about the history and mission of Fresh Ink Group, and what sets you apart from other companies offering similar services?

Founder Stephen Geez set up Fresh Ink in the early ’90s and hired a manager to handle the logistics of his publishing contracts and publicity. Unhappy with both of his publishers, he expanded it to Fresh Ink Group in ’95 as one of the first hybrid POD publishers where author and publisher share the costs and author retains all ownership—an author-centric publisher. FIG has since expanded into full multi-media publishing with worldwide distribution: hardcovers, softcovers, all ebook formats, cover design with promo graphics, audiobooks with sfx and music, videos and book trailers, podcasting, websites, editing/proofing, social media, and more. We have a few hundred titles from around fifty authors and are growing steadily.

What kinds of services do you offer to writers, and how do you ensure that each client receives personalized attention and support?

We offer pretty much everything ad hoc or as part of our packages. Some authors already have some elements handled—editing, cover design, etc.—so we fill the gaps. We meet, brainstorm, look at samples, and talk talk talk until everybody is geeked and ready to go. We show samples, proofs, updates, and more throughout the process. The author is involved in every aspect, including pricing and discounts. Authors are the ones who ensure they get the attention they need, which varies a lot from writer to writer.

How do you evaluate a writer’s needs and goals, and how do you tailor your services to meet their specific requirements?

When unpublished authors approach us, we spend time explaining the industry, options, steps, examples, and more until a clear path is envisioned. With established writers (which is at least half of our approaches), we study their other work, social media, websites, blogs—anything we can find to learn about the author and his/her material and marketing efforts. Then we talk more and include lots of examples to consider.

What are some of the most common challenges that writers face when seeking to publish or promote their work, and how does Fresh Ink Group help them address these obstacles?

Cost is a barrier to some, but at FIG we pick up a lot of those costs and work with the author to set affordable goals. Some authors have time constraints, families and jobs and more limiting their time to work on the next steps. I think the biggest is a lack of platform or media footprint. Sometimes we have to work with authors to set up social-media accounts, a blog, maybe a website, some parked promo materials such as book trailers and interviews, and more. We like to set up appearances—signings, readings, events—but some authors are not comfortable with carrying them, so we look for group opportunities such as booths at expos.

Can you walk us through the process of working with a writer from start to finish, and what kind of communication and feedback can they expect from your team?

As many as half of our new authors are established writers wanting to switch publishers or move from self-pubbing to working with us. In those cases, we research the work, record, and platform before meeting about the project. In all cases, we look at the material and talk talk talk, offer options, show examples, and start the work. We have lots of next steps, but we often assign the writer some steps as well—pulling together material for blurbs, providing quality author photo, obtaining endorsements or a foreword… I think accessibility is the difference between us and most of our competition. Others, you often don’t even know who you’re working with, and all you have for contact is an email address that might not get a quick response. With us, you know who we are, you have all our contact info including cellphones, and we talk. While we’re working on stuff, we will call and explain we need to decide between this and that, what’s your thought? We’ll get on Skype or Zoom and share our screens, show what we’re doing, involve everybody in the choices. Yesterday we spent three hours on Skype working on an author’s next three covers in a series. He wanted a certain look, and we weren’t sure exactly what he was describing, so we opened Photoshop and tried stuff while he watched. Except for the details (barcodes, blurbs, etc.), at the end we had three covers that thrilled him. It’s all interactive and very accessible.

How do you work with writers to establish a timeline for their projects, and how do you ensure that they stay on track throughout the process?

We don’t. Quality is first, at whatever the timeline requires. Sometimes authors bring us a manuscript and want to set a release date. We discourage that, as it can lead to rushing and settling. Authors sometimes will make big shifts mid-project and add a lot of time. Some elements, such as a package of children’s book illustrations, can take a good amount of time. When everything has come together and we are well into ancillary materials such as a book trailer, then we can predict an earliest release or pre-sale date and let the author decide. We like to know that date before we schedule the author on our podcast and start releasing more marketing materials.

What are some of the most successful projects that you have worked on as a company, and what do you think contributed to their success?

Well, we love all our children equally. “Success” is a variable term. More than half our releases in the past year have glided into Amazon’s top 100, with several reaching #1 and camping for a while in the top 50. I think our all-time bestseller is Alabama drummer Mark Herndon’s memoir The High Road: Memories from a Long Trip, which after seven years is still in our top 10 every month. https://www.youtube.com/watch?v=7AFTSag63PY Submarine-er, a memoir by retired US Naval Lt. Commander Jerry Pait is already showing the kinds of numbers Herndon pulled the first year. https://www.youtube.com/watch?v=6PklESG3x-w These are number successes and financial successes for our authors, but we have other kinds of successes that make us just as proud, especially personal passion projects. Sportswriter Stephen Hargis released Eight Hateful Miles about a small-town high-school football rivalry.  https://www.youtube.com/watch?v=cTwUbFFEMa0 Expecting a football-season surge around that area, we’re still amazed how it’s selling year-round across the USA and in some foreign countries after three years. Another author released the true story of his father’s construction company in a small Tennessee town, how it grew huge then had scandals, convictions, a company plane crash, and more drama. https://www.youtube.com/watch?v=G3sXil1-z4Y We hoped to sell a few hundred around Tennessee. After four years it’s still selling briskly across the country. We like those kinds of successes, too—even when we don’t always understand them!

How do you ensure that your services are affordable and accessible to writers from a diverse range of backgrounds and experiences?

Stephen Geez accepts no payment for any FIG work, which helps lower costs for everybody and provides some marketing funds. We have package prices on our website, which we honor no matter what, but usually when we see what is involved, we look for economies and offer a lower-cost package to the author based on exactly what work is involved.

How do you approach marketing and promotion for the writers you work with, and what strategies have you found to be most effective?

We blanket media. Every book gets a package of media materials that includes a very cool book trailer posted everywhere. We have a college-student social-media influencer who’s been on staff since he was sixteen. He puts us, our authors, our books, the podcast, and more out there hundreds of times a day. When we are cold-solicited, the author invariably says s/he has been seeing us and our authors out there for years and finally decided to learn more. Frankly, we do some cool stuff we don’t talk about because they wouldn’t work as well if everybody did them, but overall our approach is to support all indie authors, even our competitors. You don’t have to publish with us to become a member or tout your books on our podcast. We have found that by supporting others, it comes back to us and our authors.

What advice would you give to writers who are just starting out, and how can they best position themselves for success in today’s publishing landscape? Non-fiction writers should study what has been coming out lately. An ongoing trend is for non-fiction content to be very fragmented with lots of sub-headers and lists and sidebars and such to manage the content flow in small bits. Fiction writers should spend time further studying the wealth of how-to material out there, such as thrice-weekly posts at StoryEmpire.com or subscribing to Kim Cox’s blog, https://kimwrtr.wordpress.com/. Nearly all fiction we see can be improved with advanced techniques for description, dialogue, character development, point-of-view, and more. Contemporary literary conventions are way different from fifty years ago. Study how it’s being done today and flex your creativity. One more: Diversify your formats and outlets. Don’t think Amazon is enough, and don’t think an ebook or even ebook with papercover are enough. The last ten books we published have hardcovers either outselling the papercovers or coming close to the same numbers. We’ve had some, especially non-fiction, where print substantially outsold ebooks. We’ve also had authors order author copies (at wholesale) a thousand at a time for brisk sales through their own websites (autographed, inscribed!). Anybody can put out a Kindle, but if you stop there, you’re leaving a lot of potential sales on the table.

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Social Media Marketing Series: Comparison Conclusion – Commonality and Differences

Welcome back to the last day of the Social Media Marketing series. Today we’re going to learn what all of these have in common and how they differ. This will also repeat and summarize and reiterate what has been discussed in previous posts.

What all the following social media marketing strategies have in common is that they are used to promote a product or service, in this case, a book, on social media platforms. They all aim to increase visibility and engagement with a targeted audience, and ultimately drive sales.

Content Marketing: This strategy involves creating and sharing valuable content that educates, informs, or entertains the target audience. For book marketing, this could include blog posts, articles, infographics, or videos that discuss the book’s theme, characters, or the author’s inspiration. The goal of content marketing is to build a relationship with the target audience and establish the author as an expert in their genre or topic.

Influencer Marketing: This strategy involves partnering with social media influencers, or individuals with a large following, to promote the book. Influencers can review the book, post about it on their social media accounts, or create sponsored content. The goal of influencer marketing is to reach a wider audience and gain credibility by association with the influencer.

Community Building: This strategy involves creating and fostering a community of readers around the book. This can be done through social media groups, book clubs, or author Q&A sessions. The goal of community building is to create a sense of belonging and engagement among readers, and to encourage them to promote the book to others.

Paid Advertising: This strategy involves using social media advertising to target specific demographics and increase visibility for the book. This can include sponsored posts, promoted tweets, or display ads. The goal of paid advertising is to reach a wider audience and drive sales.

Live Streaming: This strategy involves hosting live video events on social media platforms to promote the book. This can include author Q&A sessions, book readings, or virtual tours. The goal of live streaming is to engage with the target audience in real-time and create a sense of exclusivity.

Employee Advocacy: This strategy involves encouraging employees to share the book and the author’s content on their personal social media accounts. The goal of employee advocacy is to reach a wider audience and create a sense of authenticity.

E-commerce: This strategy involves using social media platforms to sell the book directly to readers. This can include using social media shopping features, or linking to an online bookstore. The goal of e-commerce is to make it easy for readers to purchase the book.

Social Listening: This strategy involves monitoring and analyzing conversations and mentions of the book on social media platforms. This can include tracking mentions of the book’s title, the author’s name, and relevant keywords. The goal of social listening is to gain insights into how the book is being received, identify potential reviewers and influencers, and understand the conversation around the book’s genre or topic.

What These Marketing Processes Have In common

The common process among the following social media marketing strategies as they pertain to book marketing is that they involve creating and executing a plan to increase visibility and engagement with the target audience, and ultimately drive sales. The process typically includes the following steps:

  1. Setting goals: Identifying the objectives and desired outcomes of the social media marketing campaign, such as increasing book sales, building a following, or improving brand awareness.
  2. Audience research: Conducting research to understand the target audience, their behavior, preferences, and demographics. This can include analyzing social media analytics, surveys, or focus groups.
  3. Content creation: Developing content that aligns with the goals and appeals to the target audience. This can include creating a blog post, an infographic, a video or a live streaming event.
  4. Platform selection: Choosing the most appropriate social media platforms for the campaign, based on the target audience and the type of content.
  5. Campaign execution: Implementing the campaign by publishing the content, engaging with the audience, and tracking the performance.
  6. Analyzing performance: Measuring the campaign’s performance, analyzing metrics such as reach, engagement, and conversions, and making adjustments as needed.
  7. Refining and iterating: Continuously refining the campaign based on the performance data and the audience’s feedback, and iterating to improve the performance.
  8. Engaging with the audience: Responding to comments, messages, and reviews, and engaging with readers through different ways such as Q&A sessions, polls or challenges.

How these Marketing Processes Differ

The process for each of the following social media marketing strategies as they pertain to book marketing may differ in terms of the specific tactics and techniques used, but they all follow the general process of setting goals, researching the audience, creating content, selecting platforms, executing the campaign, analyzing performance, and refining the strategy.

  1. Content Marketing: The process for content marketing involves creating valuable content that aligns with the goals of the campaign and appeals to the target audience. This includes researching and identifying the audience’s pain points and interests, creating a content calendar, and publishing the content on the appropriate platforms.
  2. Influencer Marketing: The process for influencer marketing involves identifying and partnering with social media influencers who have a large following and are relevant to the target audience. This includes researching potential influencers, reaching out to them, and negotiating a partnership.
  3. Community Building: The process for community building involves creating and fostering a community of readers around the book. This includes identifying the target audience, creating and moderating a social media group or book club, and engaging with members through different ways such as Q&A sessions, polls, or challenges.
  4. Paid Advertising: The process for paid advertising involves creating and launching ads on social media platforms to reach a wider audience and drive sales. This includes researching the target audience, creating ad copy and visuals, and setting up targeting and budgeting options.
  5. Live Streaming: The process for live streaming involves planning and hosting live video events on social media platforms to promote the book. This includes researching the target audience, creating a schedule of events, and promoting the events on social media.
  6. Employee Advocacy: The process for employee advocacy involves encouraging employees to share the book and the author’s content on their personal social media accounts. This includes creating guidelines and training employees on how to share the content effectively.
  7. E-commerce: The process for e-commerce involves using social media platforms to sell the book directly to readers. This includes setting up a social media shop, creating product listings, and promoting the book through social media advertising.
  8. Social Listening: The process for social listening involves monitoring and analyzing conversations and mentions of the book on social media platforms. This includes setting up alerts for relevant keywords, analyzing sentiment, and identifying potential reviewers and influencers.

In summary, the common process among these strategies is that they all involve creating and executing a plan that targets a specific audience and aims to increase visibility and engagement, and ultimately drive sales. The process includes researching the audience, creating the content, selecting the platforms, executing the campaign, and analyzing the performance.

However, they differ in terms of the type of content and the method of promotion used. Some strategies like content marketing and community building focus on building a relationship with the target audience and establishing the author as an expert, other strategies like Paid Advertising, Live Streaming, and Employee Advocacy focus on reaching a wider audience, and E-commerce and social listening focus on tracking the book performance and audience insights.

While the process for each strategy may differ in terms of the specific tactics and techniques used, they all involve setting goals, researching the audience, creating content, selecting platforms, executing the campaign, analyzing performance, and refining the strategies used. That’s it for our series on Social Media Marketing. Good luck with your future marketing endeavors. I hope these posts have helped you a little. One thing that I have learned by trial and error, just because one strategy works for some, it doesn’t mean it will work for everyone

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Social Listening

Welcome back to the Social Media Marketing series. Today we’re going to discover Social Listening Marketing on social media as it correlates to books and authors.

Social listening is a form of social media marketing that involves monitoring and analyzing conversations and mentions of a brand, product, or author on social media platforms. For authors, social listening can be an effective way to engage with readers, build a following, and promote their books.

The first step in social listening for authors is to set up alerts for mentions of their name, book titles, and relevant keywords. This can be done using social media management tools such as Hootsuite, Sprout Social, or Brand24. These tools allow authors to track mentions of their name, book titles, and keywords across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Once authors have set up alerts, they can start monitoring and analyzing conversations and mentions. This includes looking at the sentiment of the conversation (positive, negative, neutral), the reach and influence of the posts, and the demographics of the audience. By understanding what people are saying about them and their books, authors can gain valuable insights into how their books are being received by readers.

One of the key benefits of social listening for authors is the ability to engage with readers in real-time. When authors see that someone has mentioned their book or their name, they can respond with a thank you message, or even a personalized message. This can help build a relationship with readers and encourage them to continue reading and promoting the author’s books.

Social listening can also be used to identify potential book reviewers, book bloggers, and influencers. By monitoring conversations, authors can identify people who are talking about their books, and reach out to them to see if they would be interested in reviewing or promoting their books.

Another way social listening can be beneficial for authors is by understanding the conversation around their book’s genre or topic. By monitoring conversations, authors can understand what books or authors are trending in their genre and what readers are looking for. This can help authors to fine-tune their marketing strategy and target the right audience.

In conclusion, social listening is a powerful tool for authors looking to promote their books and engage with readers on social media. By monitoring and analyzing conversations and mentions of their name and book titles, authors can gain valuable insights into how their books are being received, engage with readers in real-time, identify potential reviewers and influencers, and understand the conversation around their book’s genre or topic.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Employee Advocacy

Welcome back to the Social Media Marketing series. Today we’re going to explore Employee Advocacy Marketing on social media as it relates to books and authors.

This one may not be for all authors as we don’t all have employees who work for us, but we do hire people for their services. We can utilize those hires such as: critique groups or partners, web designers, book cover designers, hired editors, content managers, etc. to help you spread the word.

I know, it’s not ideal and not an idea I’d entertain myself but it’s good to know about this strategy. If you’re personally close to those hires, it may be possible, but I wouldn’t hire a virtual stranger and then take advantage of a work relationship in this way.

If you’re in a position to have employees for your author business, this is how it would work.

Employee advocacy is a marketing strategy that involves empowering and encouraging employees to share company-approved content on their personal social media accounts. In the context of book marketing, employee advocacy can be an effective way for authors to reach a larger audience and increase the visibility for their books.

An author can utilize employee advocacy as a marketing tool for their book by following these steps:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Create a content calendar: Develop a content calendar that includes a mix of company-approved content and personal content that aligns with the target audience’s interests.
  3. Encourage employee participation: Encourage employees to share the content on their personal social media accounts and provide them with guidelines and best practices for sharing the content.
  4. Provide employees with resources: Provide employees with resources such as images, videos, and pre-written posts to make it easy for them to share the content.
  5. Measure and analyze: Use analytics tools to track the performance of the employee advocacy and make improvements as needed. Identify key metrics such as engagement rate, reach, and conversion rate.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: E-Commerce

Welcome back to the Social Media Marketing series. Today we’re going to explore E-Commerce Marketing on social media as it pertains to books and authors.

E-commerce marketing is a type of social media marketing that involves using social media platforms to sell products directly to consumers. In the context of book marketing, e-commerce can be an effective way for authors to sell their books directly to readers, bypassing traditional bookstores and distributors.

Authors can use e-commerce marketing on social media platforms by following these steps:

  1. Identify your target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Choose the right platform: Different social media platforms have different features, so it’s important to choose the platform that aligns best with the target audience and the author’s preference. Platforms such as Instagram, Facebook, and TikTok offer e-commerce features such as shoppable posts, live shopping, and more.
  3. Create a profile: Establish a presence on the chosen platform by creating a profile, and a page or a group if the platform allows it.
  4. Share valuable content: Share valuable and relevant content with the community, such as behind-the-scenes information about the book, the writing process, research, and more.
  5. Set up e-commerce: Set up e-commerce on the chosen platform by linking the author’s website or the online bookstore where the book is available. Use shoppable posts, live shopping, and other e-commerce features to make it easy for readers to purchase the book.
  6. Promote the book: Promote the book on the platform by sharing images, videos, and information about the book and its availability.
  7. Measure and analyze: Use analytics tools to track the performance of the e-commerce and make improvements as needed. Identify key metrics such as sales, engagement, and conversion rate.

E-commerce marketing on social media platforms allows authors to reach readers directly and make it easy for them to purchase the book. It can be an effective way to increase book sales and bypass traditional bookstores and distributors. It’s important to keep in mind that e-commerce on social media requires a good internet connection, a well-designed website, and a clear call to action on the posts. Additionally, it’s important to ensure that the e-commerce platform is user-friendly and easy to navigate.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Live Streaming

Welcome back to the Social Media Marketing series. Today we’re going to explore Live Stream Marketing as it pertains to books and authors.

Live streaming is a type of social media marketing that involves using live video to connect with audiences in real-time and promote products or services. In the context of book marketing, live streaming can be an effective way for authors to connect with readers, build buzz for their books, and ultimately increase book sales.

An author would go about marketing with live streaming on social media by following these steps:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Choose the right platform: Different social media platforms have different demographics and features, so it’s important to choose the platform that aligns best with the target audience. Platforms such as Facebook, Instagram, and YouTube offer live streaming options.
  3. Plan the live stream: Plan the live stream in advance and decide on the content and format of the stream. For example, the stream could be a book reading, a Q&A session, a writing session, or a book launch event.
  4. Promote the live stream: Promote the live stream in advance on social media, and through email campaigns, to build anticipation and attract a larger audience.
  5. Go live: Go live at the scheduled time, and engage with the audience by answering questions, sharing insights, and making announcements.
  6. Follow up: After the live stream, follow up with the audience by sharing a recording of the stream, and answering any questions that were not covered during the stream.

Live streaming allows authors to connect with readers in real-time and create a sense of exclusivity and urgency. It can be an effective way to generate buzz, create a sense of community, and increase book sales. Additionally, it can be a great way to showcase the author’s personality and give the audience a glimpse into the author’s writing process, research, and inspiration. However, it’s important to keep in mind that live streaming requires a strong internet connection, good lighting and sound, and well-planned content. It’s also important to engage with the audience throughout the stream and respond to their comments, questions, and feedback.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Community Building

Welcome back to the Social Media Marketing series. Today we’re going to examine Community Building Marketing as it pertains to books and authors.

Community-building marketing is a strategy that involves building and engaging with a community of followers on social media to increase brand awareness and loyalty. In the context of book marketing, community building can help authors connect with readers, build buzz for their books, and ultimately increase book sales.

An author would go about community-building marketing on social media by following these steps:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Choose the right platform: Different social media platforms have different demographics and features, so it’s important to choose the platform that aligns best with the target audience.
  3. Create a presence: Establish a presence on the chosen platform by creating a profile, and a page or a group if the platform allows it.
  4. Share valuable content: Share valuable and relevant content with the community, such as behind-the-scenes information about the book, writing process, research, and more.
  5. Engage with the community: Respond to comments, messages, and questions from the community, and create opportunities for engagement such as giveaways, Q&A sessions, and polls.
  6. Build relationships: Build relationships with members of the community by showing interest in their work, and actively engaging with them.
  7. Analyze and optimize: Use analytics tools to track the performance of the community and make improvements as needed. Identify key metrics such as engagement rate, reach, and conversion rate.

Community building on social media allows authors to connect with readers on a deeper level and build a loyal fan base. It gives readers a sense of connection with the author and can help generate buzz and word-of-mouth promotion for the book. However, it’s important to keep in mind that community building takes time and effort, and it’s important to be consistent with engagement, interaction, and content sharing. Additionally, it’s important to set clear guidelines and rules for the community to foster a positive and respectful environment for all members.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Paid Advertising

Welcome back to the Social Media Marketing series. Today we’re going to discuss Paid Advertising.

Paid advertising on social media can be an effective strategy for book marketing, as it allows authors and publishers to reach a specific target audience and increase visibility for their books.

The process of paid advertising on social media for book promotion can be as follows:

  1. Define the target audience: Identify the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Choose the right platform: Different social media platforms have different demographics and features, so it’s important to choose the platform that aligns best with the target audience. For example, if the target audience is primarily women, Instagram might be the best option, whereas if the target audience is primarily men, Facebook could be a better choice.
  3. Create the ad: Develop an ad that promotes the book and aligns with the target audience’s interests. The ad can include images of the book cover, a video trailer, or a link to purchase the book.
  4. Set a budget: Determine the budget for the ad campaign, and set a daily or overall budget.
  5. Launch the ad: Launch the ad and monitor its performance using the analytics provided by the platform.
  6. Optimize and refine: Use the analytics to optimize the ad and refine the targeting based on the performance. Test different images, headlines, and targeting options to see what works best.

Paid advertising on social media can be an effective way to reach a specific target audience and increase the visibility of a book. It allows authors and publishers to reach a large number of potential readers quickly and efficiently. Additionally, with the use of targeting options, publishers can reach the most likely readers for their book. However, it’s important to keep in mind that paid advertising on social media can be costly, and it’s important to set a clear budget and have realistic expectations for the results. It’s also important to have a clear call to action in the ad, as well as a landing page that is optimized for conversions.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

  1. Pros and Cons (1/23/2023)
  2. Content Marketing (1/30/2023)
  3. Influencer Marketing (2/6/2023)
  4. Paid Advertising (2/13/2023)
  5. Community Building (2/20/2023)
  6. Live Streaming (2/27/2023)
  7. E-commerce (3/6/2023)
  8. Employee Advocacy (3/13/2023)
  9. Social Listening (3/20/2023)
  10. Comparison Conclusion (3/27/2023)

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Social Media Marketing Series: Influencer Marketing

Welcome back to the Social Media Marketing series. Today we’re going to cover Influencer Marketing.

Influencer marketing can be an effective strategy for book marketing, as it allows authors and publishers to reach a specific target audience and gain credibility and trust from that audience.

The process of influencer marketing for book promotion can be similar to that of any other product or service, but with some specific elements to take into account:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Identify the right influencers: Research and identify influencers who have a following that aligns with the target audience and who have a history of promoting books or reading. These influencers can be book bloggers, bookstagrammers, booktubers, book reviewers, among others.
  3. Develop a partnership: Reach out to the influencers and propose a partnership, outlining the details of the campaign and compensation. Be specific about what you expect from the influencer, such as a review, a feature on their blog, a live stream, or a social media post.
  4. Create the campaign: Work with the influencer to create a campaign that aligns with the influencer’s audience and the book’s themes and messages.
  5. Execute the campaign: The influencer will then promote the book to their audience through sponsored posts, stories, videos, or live streams.
  6. Measure and analyze: Use analytics tools to track the performance of the campaign and make improvements as needed. Monitor the sales, reviews, and engagement generated by the campaign.

It’s important to note that influencer marketing for books may require some negotiation, as influencers may be more particular about what books they choose to promote, and some may not be interested in promoting books that do not align with their niche or personal interests. Additionally, it’s also important to ensure that the influencer is disclosing that they are being compensated in one way or another.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

  • Pros and Cons (1/23/2023)
  • Content Marketing (1/30/2023)
  • Influencer Marketing (2/6/2023)
  • Paid Advertising (2/13/2023)
  • Community Building (2/20/2023)
  • Live Streaming (2/27/2023)
  • E-commerce (3/6/2023)
  • Employee Advocacy (3/13/2023)
  • Social Listening (3/20/2023)
  • Comparison Conclusion (3/27/2023)

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Social Media Marketing Series: Content Marketing

Welcome to this blog’s first detailed explanation of the different types of Social Media Marketing. The first type of marketing to be covered here is Content Marketing.

Content marketing can be an effective strategy for book marketing, as it allows authors and publishers to reach a specific target audience and establish themselves as thought leaders in their genre.

The process of content marketing for book promotion can be similar to that of any other product or service, but with some specific elements to take into account:

  1. Define the target audience: Identify the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Develop a content plan: Determine what type of content will be created, how often it will be published, and where it will be distributed. For book marketing, content can include blog posts, articles, videos, infographics, ebooks, white papers, case studies, webinars, and more. The key is that the content is useful and informative to the target audience and related to the book’s themes and messages.
  3. Create the content: Use a variety of formats to create engaging, informative content that aligns with the target audience’s interests. For example, you can create a blog post about the research you did for a historical fiction, a video discussing the writing process of a certain book, or an infographic showcasing the main characters of a fantasy novel.
  4. Optimize for search: Use keywords and other SEO techniques to ensure that the content is easily discoverable by the target audience.
  5. Distribute and promote: Share the content on social media, through email, and on your own website to reach the target audience. Also, use your book’s website, blog, or social media accounts to share the content.
  6. Measure and analyze: Use analytics tools to track the performance of the content and make improvements as needed. Monitor the engagement, shares, and website traffic generated by the content.

Content marketing for books can be an effective way for authors and publishers to build buzz, generate leads, and ultimately increase book sales. It allows them to connect with readers on a deeper level, providing them with valuable information and insights about the book and the author, and giving readers a reason to keep coming back for more.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

  • Pros and Cons (1/23/2023)
  • Content Marketing (1/30/2023)
  • Influencer Marketing (2/6/2023)
  • Paid Advertising (2/13/2023)
  • Community Building (2/20/2023)
  • Live Streaming (2/27/2023)
  • E-commerce (3/6/2023)
  • Employee Advocacy (3/13/2023)
  • Social Listening (3/20/2023)
  • Comparison Conclusion (3/27/2023)

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