Social Media Marketing Series: Community Building

Welcome back to the Social Media Marketing series. Today we’re going to examine Community Building Marketing as it pertains to books and authors.

Community-building marketing is a strategy that involves building and engaging with a community of followers on social media to increase brand awareness and loyalty. In the context of book marketing, community building can help authors connect with readers, build buzz for their books, and ultimately increase book sales.

An author would go about community-building marketing on social media by following these steps:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Choose the right platform: Different social media platforms have different demographics and features, so it’s important to choose the platform that aligns best with the target audience.
  3. Create a presence: Establish a presence on the chosen platform by creating a profile, and a page or a group if the platform allows it.
  4. Share valuable content: Share valuable and relevant content with the community, such as behind-the-scenes information about the book, writing process, research, and more.
  5. Engage with the community: Respond to comments, messages, and questions from the community, and create opportunities for engagement such as giveaways, Q&A sessions, and polls.
  6. Build relationships: Build relationships with members of the community by showing interest in their work, and actively engaging with them.
  7. Analyze and optimize: Use analytics tools to track the performance of the community and make improvements as needed. Identify key metrics such as engagement rate, reach, and conversion rate.

Community building on social media allows authors to connect with readers on a deeper level and build a loyal fan base. It gives readers a sense of connection with the author and can help generate buzz and word-of-mouth promotion for the book. However, it’s important to keep in mind that community building takes time and effort, and it’s important to be consistent with engagement, interaction, and content sharing. Additionally, it’s important to set clear guidelines and rules for the community to foster a positive and respectful environment for all members.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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Social Media Marketing Series: Influencer Marketing

Welcome back to the Social Media Marketing series. Today we’re going to cover Influencer Marketing.

Influencer marketing can be an effective strategy for book marketing, as it allows authors and publishers to reach a specific target audience and gain credibility and trust from that audience.

The process of influencer marketing for book promotion can be similar to that of any other product or service, but with some specific elements to take into account:

  1. Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
  2. Identify the right influencers: Research and identify influencers who have a following that aligns with the target audience and who have a history of promoting books or reading. These influencers can be book bloggers, bookstagrammers, booktubers, book reviewers, among others.
  3. Develop a partnership: Reach out to the influencers and propose a partnership, outlining the details of the campaign and compensation. Be specific about what you expect from the influencer, such as a review, a feature on their blog, a live stream, or a social media post.
  4. Create the campaign: Work with the influencer to create a campaign that aligns with the influencer’s audience and the book’s themes and messages.
  5. Execute the campaign: The influencer will then promote the book to their audience through sponsored posts, stories, videos, or live streams.
  6. Measure and analyze: Use analytics tools to track the performance of the campaign and make improvements as needed. Monitor the sales, reviews, and engagement generated by the campaign.

It’s important to note that influencer marketing for books may require some negotiation, as influencers may be more particular about what books they choose to promote, and some may not be interested in promoting books that do not align with their niche or personal interests. Additionally, it’s also important to ensure that the influencer is disclosing that they are being compensated in one way or another.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

  • Pros and Cons (1/23/2023)
  • Content Marketing (1/30/2023)
  • Influencer Marketing (2/6/2023)
  • Paid Advertising (2/13/2023)
  • Community Building (2/20/2023)
  • Live Streaming (2/27/2023)
  • E-commerce (3/6/2023)
  • Employee Advocacy (3/13/2023)
  • Social Listening (3/20/2023)
  • Comparison Conclusion (3/27/2023)

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How Much Social Media Do Authors Really Need? (Guest Post by Janice Spina)

Chris The Story Reading Ape's Blog


If you are just starting out or contemplating writing a book – here are some tips I learned along the way.

When I first started out as an author over three years ago I had no idea what to do with social media. I spoke with my talented artist friend, Ara Atkinson-Skinner, who I met while on vacation in Aruba and she coached me, a fledgling writer who had dreams of becoming a successful author one day. Boy, did I have some surprises coming and a rude awakening! I remembered becoming so excited and yet anxious anticipating what I needed to put into practice. Ara was a godsend to me and helped me get started on my journey to become an author. I can’t thank her enough. She gave me the tools and the confidence to believe in myself so that I could begin my journey. I didn’t know…

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Nothing Ventured, Nothing Gained

Archer's Aim

mailYou’ve often heard the simple notion expressed, “Nothing ventured, nothing gained.” It has a meaning that if you do nothing don’t expect anything. When it comes to building your email list, this is still true. But how you approach it can make a difference between gaining and losing people from your list.

I recently approached my email list growth with some trepidation. Why? Well, none of us want to be, or feel like, we are being spammed. However, I was faced with a particular problem – converting blog followers to email list members.

For many self-hosted site owners followers and email list members are synonymous – whoever subscribes is a part of both sets. However, for someone like me who is hosted on WordPress, people can follow my site as a member of the WordPress community without subscribing to my email list (and there are those who do follow by…

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You’re off to a great start, Jason. Happy touring!



It will be a big three weeks on tour for my three current releases and the push for my upcoming book – “I, Hero: Nathan Returns”

Another Sunset

I, Hero: The Beginning

As Life Goes: Elementary

I, Hero: Nathan Returns

Be sure to check out all the details via BLOG TOUR – AUTHOR, JASON ZANDRI.

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