Author Brand Building

J. A. Allen

In the age of self-published authors, where books are everywhere, no time is too early to start thinking about how to promote ourselves. claireEven if some fancy-shmancy publishing house scoops up your manuscript like the diamond in the rough it is, they’ll want to know how YOU’RE planning to contribute to the marketing.

That’s why it’s so important to build a following of people who TRUST us . . . who feel like they know us.

Blogs are a part of that. The way we present ourselves as authors is a part of that. Book covers, author tag-lines, and an easily recognizable brand are parts of that too.

Many authors write in a wide variety of genres: typing out whatever story they’re feeling in the moment. THAT’S OKAY. Because, despite what most people think, writing is hard. It’s a commitment to stick a story out for a year, or two, or even ten. If an author is feeling a pull toward another genre once…

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