Social Media Marketing Series: Social Listening


Welcome back to the Social Media Marketing series. Today we’re going to discover Social Listening Marketing on social media as it correlates to books and authors.

Social listening is a form of social media marketing that involves monitoring and analyzing conversations and mentions of a brand, product, or author on social media platforms. For authors, social listening can be an effective way to engage with readers, build a following, and promote their books.

The first step in social listening for authors is to set up alerts for mentions of their name, book titles, and relevant keywords. This can be done using social media management tools such as Hootsuite, Sprout Social, or Brand24. These tools allow authors to track mentions of their name, book titles, and keywords across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Once authors have set up alerts, they can start monitoring and analyzing conversations and mentions. This includes looking at the sentiment of the conversation (positive, negative, neutral), the reach and influence of the posts, and the demographics of the audience. By understanding what people are saying about them and their books, authors can gain valuable insights into how their books are being received by readers.

One of the key benefits of social listening for authors is the ability to engage with readers in real-time. When authors see that someone has mentioned their book or their name, they can respond with a thank you message, or even a personalized message. This can help build a relationship with readers and encourage them to continue reading and promoting the author’s books.

Social listening can also be used to identify potential book reviewers, book bloggers, and influencers. By monitoring conversations, authors can identify people who are talking about their books, and reach out to them to see if they would be interested in reviewing or promoting their books.

Another way social listening can be beneficial for authors is by understanding the conversation around their book’s genre or topic. By monitoring conversations, authors can understand what books or authors are trending in their genre and what readers are looking for. This can help authors to fine-tune their marketing strategy and target the right audience.

In conclusion, social listening is a powerful tool for authors looking to promote their books and engage with readers on social media. By monitoring and analyzing conversations and mentions of their name and book titles, authors can gain valuable insights into how their books are being received, engage with readers in real-time, identify potential reviewers and influencers, and understand the conversation around their book’s genre or topic.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

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#EggcerptExchange: FALLEN LEAVES by Tina Gayle

I am participating in the Author Helping Authors – Egg-cerpt Exchange.

Today, I am featuring Tina Gayle, author of Fallen Leaves.


Fallen Leaves by Tina Gayle

Blurb –

fallenleavesAs autumn comes to the Winston estate in Ohio, Amber Harrison learns further lessons in her new position as keeper for the spirits and ghosts who haunt the estate–and further lessons in love, too. She and her love, Carter Miller, grapple with the fears and passions of new love, while caught up in the storm of ancient family drama.

This is the second book in the unfolding saga of the psychics and talents associated with the Winston estate, a sheltered place where past, present, and future are woven into a single dramatic tapestry of love and desire. The tale spans multiple generations, multiple eras, and offers something special for all ages of reader. A sexy, erotic winner, with an assortment of couples to appeal to most tastes.


“How long before you install the new cabinets?”

He turned on the ladder. His dark brown eyes captured her, engulfing her in an encompassing warmth. She melted under his heated gaze, which ran from the top of her head to the white socks on her feet. He lifted a brow at her attire, but he didn’t comment on her pink sweat suit.

“With the old cabinets out of the way, I need to knock down this wall and tear up the flooring. The electrical work is next on the agenda.” He climbed off the ladder, yanked off his gloves, and slid a hand through his thick, wavy hair.

“It might be awhile before we install the new cabinets. Right now, we’re simply working to remove the old stuff so we can start fresh.” He smiled, which didn’t hide the dark circles under his eyes or the fatigue in the slump of his shoulders.

“There’s no hurry. If you’re busy with something else, this can wait until your Dad and Mattie come home next week.”

“No, Dad doesn’t want her dealing with this mess.” Carter unbuckled his tool belt and placed it on a workbench. “I promised him I’d have it done.”

“Is Grant helping?” Amber stepped around several pieces of sheetrock and stray bits of wood, to the bottom of the stairs.

He walked to the backdoor. “Friday, his classes are over at noon.”

With his hand resting on the doorknob, he appeared anxious to leave. “I’m headed to lunch, and then I need to drop by the office for a while. Are you sure you’re okay here by yourself?”

Amber toyed with the idea of saying no. She missed the taste of his lips and the strength of his arms, but she nodded instead. “Yes, I’m fine.”

After opening the door, he paused. “I guess I’ll see you later.”

She waved and turned to head to her room, satisfied she’d at least gotten him to talk. Her leaden feet trudged up the steps. Unexcited, she contemplated her latest assignment from the family council. How could she achieve such an impossible task of convincing her great grandmother’s ghost to cross over?

Purchase links:

Character Questions

  1. Nickname – Don’t have one
  2. Job – new keeper of the Winston Manor
  3. Level of schooling, or self-taught – some college
  4. Birth Date – April 17
  5. Currently residing in… Hebron, Ohio
  6. Favorite type of pet – cat
  7. Favorite place to visit – Disney World
  8. Significant other – Carter Miller
  9. Most important goal – to save my grandmother’s spirit

About Tina Gayle

Tina Gayle loves writing and is currently working on finishing her Family Tree series, a contemporary paranormal suspense series.

When not writing, she enjoys spending time with my family and traveling around the country. She hasn’t hit every state, but she hopes to someday. You might also catch her on the golf course with her husband of 30 years.

Also, you can read the first chapter of any of her books by visiting her website or download an exclusive story “My Future Step Brother” and join her special friend’s list. All on her website

Find Tina  everywhere
Home –
Blog –
Twitter –!/AuthorTinaGayle
Goodread –
Facebook –
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Linkin –