engagement | Kim's Musings

Welcome back to the Social Media Marketing series. Today we’re going to discover Social Listening Marketing on social media as it correlates to books and authors.

Social listening is a form of social media marketing that involves monitoring and analyzing conversations and mentions of a brand, product, or author on social media platforms. For authors, social listening can be an effective way to engage with readers, build a following, and promote their books.

The first step in social listening for authors is to set up alerts for mentions of their name, book titles, and relevant keywords. This can be done using social media management tools such as Hootsuite, Sprout Social, or Brand24. These tools allow authors to track mentions of their name, book titles, and keywords across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Once authors have set up alerts, they can start monitoring and analyzing conversations and mentions. This includes looking at the sentiment of the conversation (positive, negative, neutral), the reach and influence of the posts, and the demographics of the audience. By understanding what people are saying about them and their books, authors can gain valuable insights into how their books are being received by readers.

One of the key benefits of social listening for authors is the ability to engage with readers in real-time. When authors see that someone has mentioned their book or their name, they can respond with a thank you message, or even a personalized message. This can help build a relationship with readers and encourage them to continue reading and promoting the author’s books.

Social listening can also be used to identify potential book reviewers, book bloggers, and influencers. By monitoring conversations, authors can identify people who are talking about their books, and reach out to them to see if they would be interested in reviewing or promoting their books.

Another way social listening can be beneficial for authors is by understanding the conversation around their book’s genre or topic. By monitoring conversations, authors can understand what books or authors are trending in their genre and what readers are looking for. This can help authors to fine-tune their marketing strategy and target the right audience.

In conclusion, social listening is a powerful tool for authors looking to promote their books and engage with readers on social media. By monitoring and analyzing conversations and mentions of their name and book titles, authors can gain valuable insights into how their books are being received, engage with readers in real-time, identify potential reviewers and influencers, and understand the conversation around their book’s genre or topic.

Stay tuned for future articles, and schedule (links added after each article is posted) below:

Photo by Pixabay: https://www.pexels.com/photo/facebook-application-icon-147413/

Welcome back to the Social Media Marketing series. Today we’re going to explore Employee Advocacy Marketing on social media as it relates to books and authors.

This one may not be for all authors as we don’t all have employees who work for us, but we do hire people for their services. We can utilize those hires such as: critique groups or partners, web designers, book cover designers, hired editors, content managers, etc. to help you spread the word.

I know, it’s not ideal and not an idea I’d entertain myself but it’s good to know about this strategy. If you’re personally close to those hires, it may be possible, but I wouldn’t hire a virtual stranger and then take advantage of a work relationship in this way.

If you’re in a position to have employees for your author business, this is how it would work.

Employee advocacy is a marketing strategy that involves empowering and encouraging employees to share company-approved content on their personal social media accounts. In the context of book marketing, employee advocacy can be an effective way for authors to reach a larger audience and increase the visibility for their books.

An author can utilize employee advocacy as a marketing tool for their book by following these steps:

Identify the target audience: Determine the demographics and interests of the people you want to reach, in this case, readers of the book genre.
Create a content calendar: Develop a content calendar that includes a mix of company-approved content and personal content that aligns with the target audience’s interests.
Encourage employee participation: Encourage employees to share the content on their personal social media accounts and provide them with guidelines and best practices for sharing the content.
Provide employees with resources: Provide employees with resources such as images, videos, and pre-written posts to make it easy for them to share the content.
Measure and analyze: Use analytics tools to track the performance of the employee advocacy and make improvements as needed. Identify key metrics such as engagement rate, reach, and conversion rate.

Stay tuned for future articles, and schedule (links added after each article is posted) below: