10 Ways the Big Publishers Control Book Hype

Deborah Grant-Dudley

Think you chose that book you’re reading?

Do you ever feel like a particular book is everywhere? Sometimes it seems everyone is reading that one book. And now you have to read it too. Because otherwise you’re missing out or being left behind. But is everyone really reading it? Or has the hype been artificially created?

Here’s how to tell if you’re falling for created book hype. And some suggestions for what you can do about it.

Image of people reading.
Photo by Burst on Pexels.com

1 – Paid Review Services

Think the reviews you see on websites like Amazon are from people who bought the book? Think again. Many of the initial reviews for books that seem to be really popular came from book review services, not purchasers. Book review services are online companies that provide free ebooks to people in exchange for reviews. What could be wrong with that? Well, those…

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