on Just Publishing Advice:
When you simplify your writing, you are not dumbing it down. It’s about making your writing clear, to the point, and easy to read.
You can still explain complex ideas, but you need to use language and grammar that people can easily understand.
But simplifying is not as simple as it sounds because it can sometimes be hard work.
You need to know your readers and adapt your writing style to suit them, yet get your message or story across clearly.