on Jane Friedman site:
At every writer’s conference, I see fledgling authors roll up their sleeves when told well-established truths on writing:
Writing is important.
Make it a priority.
Schedule time for writing every day, or as regularly as possible.
But when they’re exhorted to market their books?
While a small group of enthusiasts may swap tips between sessions, the attitude of far too many—especially authors who fancy themselves literary—is that the promo piece is unsavory. They’re too important, and drumming up their own book buzz feels beneath them. (“Isn’t that someone else’s job?”)
Or they’re too introverted. Too icked-out by the idea of becoming a self-promoter.
The problem? Their books join the other million-plus published annually that don’t find their forever home in the hands of the right readers.