Chapter Titles Are a Great Marketing Tool in the Age of E-Books Chapter Titles Are a Great Marketing Tool in the Age of E-Books – by Anne R. Allen…

Chris The Story Reading Ape's Blog

“Chapter titles!?” sez you. What is this, the 18th century? What am I supposed to write? Something like this?

Chapter the first, in which our hero is born, discovers that fire is hot, learns to pull up his own breeches, and slays a smallish dragon.

Hey, those 18th century writers knew their marketing. A reader flipping through a book in the shop could get an idea what kind of things were going to happen in the novel if it had descriptive chapter headers.

But yes, I know chapter titles went out of style in the age of modern minimalism.

Hemingway didn’t need no stinkin’ chapter titles. Neither did Fitzgerald or Faulkner.

However, some of the postmoderns later ventured into chapter title waters. David Foster Wallace used them in Infinite Jest, and John Barth titled his chapters in The End of the Road.

And in the 1990s, Annie Proulx used…

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