The Delayed Buyer Effect

Nicholas C. Rossis

Book marketing | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

Mina Baturan recently shared a helpful tip on her Facebook Group, AmWritingFantasy. She calls it The Delayed Buyer Effect and it is the result of what happens when someone sees your ad, wants to read your book, but doesn’t buy or download. Or does download with Kindle Unlimited, but doesn’t start reading right away. This means you should careful not to stop your ads before they have a chance to do so.

Most advertisers don’t factor in The Delayed Buyer Effect when determining the success of their ad. This can result in an advertiser having a great Cost Per Click and Relevancy Score but shutting their ad off after a few days because they are spending more than they’re making.

And who wants to do that?

Realistically though, if you lose a little money on week one, break even on week two, and then turn a profit from week…

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