by Allison Maruska
Let’s go back in time twenty years, when the internet was a newborn entity. We bought books by walking into bookstores, finding a book in a genre we liked and that had an interesting cover, read the back matter, and if we deemed the story interesting enough to continue reading, we purchased the book. Reviews were probably not involved, though friends’ recommendations likely were. If I had to choose between two books and a friend had recommended one of them, I’d choose the one my friend liked.
Enter the internet and the massive wave of independently published books hitting the market. There is a perception that independently published books are substandard–I mean, if they were good enough to be published traditionally, they would have been, right?
Wrong. As an author working both sides of the publishing fence (traditional and independent), I can tell you there is a myriad of…
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