Is Ingram-Lightning the Future of Publishing?

Nicholas C. Rossis

The other day, I came across an eye-opening article through The Passive Guy. Veteran publishing consultant Mike Shatzkin was describing the ways that the Coronavirus is changing the publishing industry. Among his main takeaways is that supply chains have been so disrupted by the Coronavirus that main publishers are turning to Print-On-Demand (POD) printers like Ingram-Lightning to ensure delivery of their titles.

Print on Demand | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Is Print-On-Demand (POD) the future of publishing?

The Coronavirus simply speeds up a trend that had been ongoing for years. There are many reasons why publishers may find POD solutions cost-effective and efficient.

Think of all the costs including the salaries and benefits of staff associated with:

  1. printing,
  2. order-taking,
  3. shipping to a warehouse,
  4. warehousing,
  5. order fulfillment,
  6. shipping orders from the warehouse to store,
  7. shipping and restocking
  8. costs of returns,
  9. crediting and paying bookstores for returns,
  10. bookstore and bookchain bankruptcies,
  11. dealing with stock involved in the…

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