by Ryan Lanz
You may not know it starting out, but every time you begin a story, you make promises to your readers. Even if you aren’t aware what promises you’re making, your readers will be bothered if you don’t fulfill them.
“Some people don’t understand the promises they’re making when they make them.” – John Green
If the reader puts down a book, there’s a good chance it’s because a promise wasn’t being fulfilled. Before you lose any (more) readers to unfulfilled promises, let’s talk about the different ones you can make.
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