How to Catch the Reader’s Eye With Titles

A Writer's Path

by Doug Lewars

You most certainly can judge a book by its cover and most of us do it on a regular basis. We may not judge very well but we most assuredly do it. Think how often you’ve walked through a library or bookstore without any particular book in mind and selected one purely because the cover caught your attention. The artwork is likely the number one factor in catching a prospective reader’s eye but the title is important too. For example ‘A Critical Analysis into the Factors Affecting Global Grain Prices’ sounds like it is targeted towards a very small and specialized audience even if it happened to be found on a fiction shelf and had a pretty cover. Even the curiosity factor as to why a book so titled would be fiction is probably not enough to get very many individuals to take the second look that…

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