Chris McMullen recently shared some statistics which gave me pause.
He was making the point that every little bit helps, even the copyright page. But his main argument was that, even though the book title and cover can attract readers to check the book out, it’s the Look Inside that plays a pivotal role in the closing rate.
And then he asked the real question that should be bugging us: what percentage of customers who visit the product page actually purchase the book?
For a typical book, just 1 out of 1000 (or more) customers who see the book’s cover will actually visit the product page, and just 1 out of 100 or so customers who visit the product page will purchase the book.
This is an average book that sells once a week or so to a stranger. You put these ratios together, and it takes 100,000 strangers to…
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