Facebook Ads News: Changes in Targeting

Nicholas C. Rossis

Facebook book marketing | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by http://offers.hubspot.com/science-of-facebook-marketing

Unless you spend most of your time under a rock, you will have heard of Facebook’s troubles regarding its cavalier use of its user’s personal data. Zuckerberg was grilled in Congress and they were recently fined £500,000 for their role in the big Cambridge Analytical data scandal, which saw some 87 million Facebook users have their data exposed and used to influence political elections.

Facebook’s Response

As reported by Ron Douglas, Facebook has responded by quietly taking away targeting options that were based on sensitive data they don’t want people to know they had in the first place.

These include options built on the data provided by third-party companies like Axiom or Experian. These options are called Partner Categories and are very powerful when trying to target users based on the behaviors they take outside of Facebook. This explains why you may search for shoes on Google and…

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