5 Facebook Tips To Help With Your Book Marketing

I use Buffer (a post scheduling app) frequently and recently came across a post on their blog by Ash Read with Facebook tips and tricks. Upon reading, I realized several of these had practical applications to our book marketing efforts. Here are my top 5 tips:

Tip #1: Images Posted Via Instagram Receive More Engagement

A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images:

facebook-image-engagement

This is particularly interesting, as often, cross-posting from one platform to another, results in less engagement. However, since Instagram is now owned by Facebook, Facebook may be making Instagram posts more visible in the timeline.

Tip #2: Posts With Hashtags Receive Less Engagement

Buzzsumo’s study also discovered that posts on Facebook that include a hashtag receive less engagement than those without hashtags, as illustrated in the below graph:

hashtag-engagement

Hashtags have become a default way to categorize content across Twitter and Instagram, but not made much impact on Facebook.

Read more via 5 Facebook Tips To Help With Your Book Marketing

5 thoughts on “5 Facebook Tips To Help With Your Book Marketing

  1. Pingback: Writing Links 2/19/18 – Where Genres Collide

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