I use Buffer (a post scheduling app) frequently and recently came across a post on their blog by Ash Read with Facebook tips and tricks. Upon reading, I realized several of these had practical applications to our book marketing efforts. Here are my top 5 tips:
Tip #1: Images Posted Via Instagram Receive More Engagement
A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images:
This is particularly interesting, as often, cross-posting from one platform to another, results in less engagement. However, since Instagram is now owned by Facebook, Facebook may be making Instagram posts more visible in the timeline.
Tip #2: Posts With Hashtags Receive Less Engagement
Buzzsumo’s study also discovered that posts on Facebook that include a hashtag receive less engagement than those without hashtags, as illustrated in the below graph:
Hashtags have become a default way to categorize content across Twitter and Instagram, but not made much impact on Facebook.
Read more via 5 Facebook Tips To Help With Your Book Marketing