Repetition in marketing.

Lizzie Chantree


I have recently been working on some marketing ideas and came across an article that said that a customer needs to see an image or product seven times for it to stick in their mind. I sometimes wonder about the best way to find visibility in a busy book marketplace, but still can’t quite decide about the idea of putting more book adverts on my Twitter or other social media feeds. I usually put one or two Tweets a day about my own books, that vary and change time, so the same people aren’t bombarded with marketing. I also fill my timelines with things that I think my Twitter followers and Facebook fans might find interesting rather than a different ad every half an hour. If I discover an interesting article or topic, I will share it.

I tend to do the same here and don’t make every post about…

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