Alfageek Shares His Bookbub Ads Experience

Nicholas C. Rossis

Joshua Edward Smith | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI discovered alfageek’s blog fairly recently, but I’m sure glad I did. Joshua, aka alfageek, generously shares his book marketing experience with his blog’s readers. His main marketing venue is Twitter Ads (more on that in a future post), but he jumped at the chance when Bookbub offered him a chance to advertise with them.

Sadly, the experience failed to pay off. As many of you have asked me if I knew anyone who had tried it, here is a great chance to see what didn’t work for him.

The Drawbacks of CPM

From the beginning, Joshua was skeptical. He felt that CPM advertising (paying for impressions, rather than clicks) didn’t make sense since they count opening the email as an impression. Yet you have to scroll down to see the ad. That means that a lot of those “impressions” aren’t really impressions at all, so one would expect the

View original post 467 more words

2 thoughts on “Alfageek Shares His Bookbub Ads Experience

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s