I discovered alfageek’s blog fairly recently, but I’m sure glad I did. Joshua, aka alfageek, generously shares his book marketing experience with his blog’s readers. His main marketing venue is Twitter Ads (more on that in a future post), but he jumped at the chance when Bookbub offered him a chance to advertise with them.
Sadly, the experience failed to pay off. As many of you have asked me if I knew anyone who had tried it, here is a great chance to see what didn’t work for him.
The Drawbacks of CPM
From the beginning, Joshua was skeptical. He felt that CPM advertising (paying for impressions, rather than clicks) didn’t make sense since they count opening the email as an impression. Yet you have to scroll down to see the ad. That means that a lot of those “impressions” aren’t really impressions at all, so one would expect the
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