by Mark Coker
If you could see into the future, what would you do to change it?
Each year I polish off my imaginary crystal ball and attempt to divine how the boiling crosscurrents of technology, competitive intrigue, author aspirations, and reader tastes will shape the opportunities facing authors, publishers and retailers for the year ahead.
As I caution each year, the prediction game is fraught with folly. No one really knows what will happen tomorrow, though there are plenty of clues.
Book publishing is in the grip of multiple long-term macro trends. Like strong trade winds, these forces will fill the sails of those who can harness them while swamping those who don’t.
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