How to Use the Holidays to Sell More Books

Nicholas C. Rossis

Written word media recently published a great post with ideas on how to take advantage of holiday marketing trends to sell your books. With Christmas fast approaching, I figured this is a great time to have a look at the main points:

1. Between mid-November and early January, everyone loves to shop

From early November through early January, everyone is in a buying mood, so this is the perfect time to sell more books. Here are a few noteworthy dates within this range that are significant online shopping days, with ideas on what tactics and messages will resonate with customers:

When to promote during the holidays | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Info by Written World Media

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

2. Focus on Amazon

Focus on Amazon – over half the shoppers will use it for their holiday shopping. Emphasize links to your books on Amazon. Your prospective customers will already be shopping on Amazon, so make it easy for them to…

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