“If you try to use Facebook for something it’s not designed to do, you’re just going to get frustrated over the lack of results.” — Tim Grahl, author of Your First 1000 Copies
Recently, I was posting my latest giveaway opportunity to a variety of promotional groups on Facebook. A fellow author and Facebook friend noticed and messaged me soon after: “You’re posting a lot on Facebook recently. How’s that working out for you?”
What he was really asking me: “How does one successfully use Facebook for author marketing?”
Tim Grahl recently addressed this question on his blog (Facebook and Author Marketing, September 17, 2016), and my own experience in growing my social media platform confirms many of the assertions that he makes in his article. To understand how to use Facebook for author marketing requires an understanding of what Facebook was designed to do.
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