Book marketing gurus like Mark Dawson swear by the power of newsletters. The idea is that you have a free medium to contact your readers. Essentially, this turns you into a one-man Bookbub. I have posted in the past about ways to add more subscribers, while Mark advocates Facebook Ads.
My way, which is pretty much organic, adds a couple of new subscribers daily. Facebook ads have been more successful, adding maybe 200 subscribers (depending on the budget). They’re expensive, though, and about half of them unsubscribe after receiving the first newsletter. So, when I added over 1,000 new subscribers in the last month for $40 and only some 10% of them unsubscribed, I thought you might wish to know about it.
Even better, there’s a free way of doing this; more about it below.
Amy Vansant of AuthorsXP offers a variety of tools of…
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