Is Facebook Still Worth It For Authors?

Allison Maruska

When I started blogging in 2012, creating a Facebook page linked to the blog was a natural move. Every blogger had one. I followed a few bloggers’ Facebook pages and even found new bloggers via Facebook shares.

facebook-box-1334045_1280As time went on, the powers that be tightened up the feeds, so to speak. Users don’t want to see dozens of posts from the possibly hundreds of pages they liked, Facebook said. They want to see more pics of your cousin’s baby and more vaguebooking from their friend’s niece and more conspiracy theory posts from Uncle Buster.

Another update recently happened, as described in this article. If you don’t want to click over, allow me to summarize: Facebook is further tightening the screws on Pages. That means page owners see an even smaller organic reach (followers who see page posts in their feeds) than they did before, and it was pretty dismal before.

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