More on Facebook Ads: Other Authors’ Experience

Nicholas C. Rossis

I will conclude this 3-part special on Facebook ads by sharing other people’s experiences.

David Penny’s Experience

I recently came across a great post by British author David Penny. Here are my most important takeaway from it.

  • Keep it simple. Don’t complicate your image. Don’t add more than one point of focus.
  • Don’t try to explain your book. Instead, sell it. People make a decision in an instant. If an image grabs them and the words don’t put them off, they might click on your ad. Too many words and they’ve already moved on.
  • This worked:

David Penny's Facebook ad| From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Adding the word “fabulous” didn’t – it actually lowered conversions.

So, don’t let your text get in the way of your sale!

Mark Gillespie’s Experience

Author Mark Gillespie has shared his experience in a wonderfully detailed way that serves as an excellent A-Z on Facebook ads.

Mark stresses the…

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